Tell your tee story with this ever-growing local fashion brand

Tell your tee story with this ever-growing local fashion brand
Tell your tee story with this ever-growing local fashion brand

FreshInk is a proudly South African fashion brand who produces a range of t-shirts chock-full of character and personality as diverse as the rainbow nation itself.

So, what exactly does “telling your tee story” mean? Identity plays a significant role in today’s society, with clothing being one way to express your personality externally. Graphic tees with quirky, cute, or cool themes do this by showing off your character through the design itself.

Let’s say for example you’re a cat lover and you want to express your love of cats. What better way than with cat-themed clothing? Or if pets aren’t your thing and you live a busy, caffeine-fuelled life – let the world know with a tee which says “Ok, but first coffee”. You’re bound to find a FreshInk tee with your name on it.

FreshInk was inspired by individuality and a love for graphic tees. FreshInk tees are designed to complement the wearer’s personality with a “Wow, where did they get that tee?” factor. Graphic tees are a universally recognised staple of modern fashion, which means that the target market for them transcends gender, race, and cultural demographics. Having such a market means that FreshInk is able to target anybody who wants to express themselves and tell their story using graphic tees.

Marcel, one FreshInk’s co-founders and their lead designer, believes that graphic tees are there for individuals who aren’t afraid to stand out from the crowd and be different. “Whenever I design a tee I ask myself if this is a shirt which I would wear, or buy for my friends and family.” says Marcel. Regarding FreshInk’s spike in popularity on Facebook and Instagram since their launch earlier this year, he said: “I’m inspired by FreshInk’s engagement on social media, and the brand’s approach to community feedback. As a graphic tee lover myself, I’m always keen to know what designs our followers want to see more of”

As an online clothing brand, FreshInk is growing from strength to strength in the South African graphic tee space. With 20%-off sales, free t-shirt giveaways and members-only benefits keeping their customers engaged, graphic tee lovers simply can’t get enough of FreshInk’s tees.

Boasting over 90 different tee designs, FreshInk’s ever-growing collection of t-shirts will keep you coming back for more. Visit them online today at: www.freshink.co.za