Responsibly made for every generation

Responsibly made for every generation
Responsibly made for every generation

At Gap, we understand that sustainability is a journey, and we are not perfect. Gap is promising to lead and not react and use less, not more. From water to wash, fiber to factory, our goal is to make quality clothes that you can live in, responsibly. With water-saving programs such as Washwell – which compared to conventional wash methods has saved millions of litres of water since 2016.

Since Washwell’s inception in 2016, Gap has saved over 500 million liters of water. They also have created goals to keep working toward a better future, including the use of 100% more sustainable cotton and 100% recycled polyester by 2030, with the addition of khakis to the program this year.

When you see the iconic globe: Know that the product is responsibly made and is part of our Generation Good collection, or part of our water-saving Washwell program, or made with at least 50% of more sustainable materials. Our more sustainable materials include recycled materials, regenerative cotton, organically grown cotton, cotton-in-conversion to organic.

Gap offers responsibly made styles for the entire family. With styles ranging from denim to khaki, from shorts to pants, and from recycled poly swim to 100% organic cotton tees, there’s something for every season.