Fashion that gives back. Pandora continues its partnership with UNICEF for a second year, introducing a new addition to Charms for Change.
Charms for Change aims to support the world’s most vulnerable children, with R290 from each limited edition charm donated to UNICEF. One charm can give four school bags, in support of the next generation of future leaders.
In support of UNICEF for World Children’s Day happening 20 November, Pandora launches new addition to Charms for Change – a limited- edition globe-shaped charm that opens to reveal a heart, with
R290 from each sale donated to UNICEF. Charms for change gives Pandora fans a way to contribute to the cause and wear their support for the world’s most vulnerable children.
Through these and future initiatives, Pandora for UNICEF aims to give children the chance to pursue their passions and fulfill their potential, so they can become the next generation of leaders, change-makers, and entrepreneurs – the minds that will shape our future.
Appearing alongside the new charm, Pandora has released an inspiring short film that documents a creative workshop hosted ahead of World Children’s Day. Voiced by Millie Bobby Brown, the film features a group of children making art representative of their future aspirations. From interior design and architecture to athletics and environmental science, each career prospect was brought to life with the help of a child’s creativity. View video here: https://youtu.be/4HJ9YPB_wgc