A new Marvel x Pandora collection is launching on the 16th of February 2023 alongside a new digital challenge.
It’s time to bring the action into your style. Inspired by the unexpected heroes, friendships and fun from Marvel’s Guardians of the Galaxy, Pandora’s new collection is filled with characters and symbols fans will love. Comprised of five charms and one ring, there’s a style for every Marvel x Pandora collector.
Star-Lord’s Awesome Mix, features the hand-applied
Enamel and authentic tape details. The Star-Lord shines in sterling silver and hand-applied red enamel.
Pandora has collaborated closely with MARVEL artists to bring the spirit of the Guardians of the Galaxy to life. Star-Lord, Groot and Rocket are captured in hand-finished sterling silver charms, featuring iconic details and engraved character quotes. Groot’s signature dance moves come to
life through moveable functionality in the charm’s body. Star-Lord’s Awesome Mixtape is transformed into a charm with glossy enamel details. The commitment to character authenticity, combined with Pandora’s exacting craftsmanship techniques, creates pieces fans will recognise and want to add to their Marvel x Pandora collection.
firoot is hand-finished in sterling silver with man- made crystal eyes. firoot’s characteristic facial expression is captured in hand-applied black enamel.
“With Guardians of the Galaxy, we’re tapping into a new world within the MARVEL universe, continuing the conversation about what makes someone a superhero. They aren’t your typical heroes, they’re outlaws – so they don’t take themselves too seriously. To put it simply: turn up your favourite ‘70s playlist and get ready for a dance-off with lots of attitude” say A. Filippo Ficarelli and Francesco Terzo, VP Creative Directors of Pandora.
To celebrate, Pandora is bringing back its digital mini-game, which debuted in February 2022 for the first Marvel x Pandora collection. Updated with a Guardians of the Galaxy twist, this mini-game will send fans on a mission to collect new charms and unite the team of heroes. Players will also get an exclusive sneak peek at the collection before it officially launches.
Rocket & firoot, a friendship immortalised in cut-out sterling silver accented by blue enamel.
Rocket, battle-ready with black and yellow enamel details
The collection will be available worldwide in stores and online from the 16th of February 2023.
To view the full collection and download high-res images, click here.
#MarvelxPandora
Local PR contact:
Chanelle Mac Allister
ABOUT PANDORA
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.
