The Disney Little Mermaid collection, Journey Beyond the Sea, is available in Pandora stores and online from May 25th, just ahead of the launch of Disney’s all-new film, in theatres May 26th.
Pandora captures the essence of universal friendship and spirited curiosity with today’s launch of its Disney The Little Mermaid collection, featuring seven designs that bring to life the new perspectives of the reimagined classic, championing female empowerment and independence.
Pandora SVP Creative Directors A. Filippo Ficarelli and Francesco Terzo were inspired by themes explored in the new film adaptation, shaping a collection centred around Ariel’s inquisitiveness and sense of freedom. The designers created seven individual styles including charms, rings, and earrings synonymous with the story’s treasured characters. The unique designs combine intricate techniques with coloured lacquers and stone settings of man-made pearls and cubic zirconia – for a collection that captures the spirit of iconic characters Ariel, Sebastian, and Ursula.
Disney The Little Mermaid Seashell Stud Earrings
Each piece features Pandora’s signature craftsmanship in solid sterling silver or with 14K gold plating, featuring colourful design details that bring each character to life. Charms from the collection can be stacked and styled with Pandora Moments Studded and Snake Chains. Highlights include: the Ariel dangle, crafted in sterling silver with an iridescent mermaid’s tail; Sebastian and Ursula dangles in sterling silver – representing the film’s favourite sidekick and infamous villainess, each crafted with lacquered man-made pearls; and a textured Seashell Charm that shines with 14K gold plating.
Disney The Little Mermaid Ariel Dangle Charm & Moments Snake Chain Bracelet
Playful layers of storytelling are unlocked through the design details and hand-finishing of each piece. “Our inspiration was drawn from the diverse characters and friendships that empower Ariel’s story,” Ficarelli said. “We wanted to be true to the live-action film as well as give the pieces a more naturalistic representation. With the Sebastian charm, for example, one claw is bigger than the other, just like real male crabs,” Terzo said. “And Ursula is such an iconic character in The Little Mermaid. We chose to amplify and at the same time simplify her representation, choosing a deep purple lacquered artificial pearl to finish the piece.”
With a collaboration soon into its tenth year, Pandora continues to craft and share treasured Disney classics by reimagining them into wearable stories for consumers. The new The Little Mermaid collection represents the companies’ shared values, and highlights Pandora’s efforts to empower its community to express themselves through personalisation, allowing them to reflect who they are. Pandora and the studio will reach ten years of collaboration next year.
Pandora is the world’s largest jewellery brand. Pandora’s hand-finished jewellery crafted from high-quality materials offers endless possibilities for personalisation empowering people to express their personal style through its pieces. Starting as a small jewellery shop in Copenhagen, Denmark more than 40 years ago, today Pandora is present in over 100 countries. With sustainability as a top priority, by 2025, Pandora will purchase only recycled silver and gold for crafting its jewellery and will reduce its greenhouse gas emissions by half across its value chain by 2030.
Empowering people and in particular women and girls, sits at the core of Pandora’s brand values. In realising this mission, Pandora supports global charity partners like UNICEF that have aligned values to work toward supporting more women and girls to fulfil their potential. Since 2019, Pandora and UNICEF’s partnership has directly reached over one-million adolescents and youths, of which a minimum of half a million are girls.