Johannesburg, 28 March 2024 – Nicci Boutiques announced the grand reopening of its Nicolway Bryanston store in Johannesburg on Thursday, the 28th of March 2024 after undergoing a complete transformation.
Located in the heart of Sandton, the redesigned store reflects Nicci’s commitment to innovation, style, and personalised service. The renovation promises to redefine the shopping experience for fashion enthusiasts and aligns with the brand’s customer-centric approach.
The grand reopening of Nicci’s Nicolway store comes at the perfect time, as the brand readies itself for its revered Winter Launch, taking place on the 10th of April 2024, both in-store and online.
“We are delighted to unveil our newly renovated store with its reimagined elements. This reopening represents a significant milestone for the Nicci brand,” explains Niki Breger, Co-Founder of Nicci. She further elaborates: “We aim to create an immersive shopping environment that resonates with our discerning clientele, offering them an unparalleled experience from the moment they step through our doors.”
The revitalised Nicolway store is a testament to Nicci’s dedication to providing a seamless fusion of style and sophistication for its growing customer base. Boasting a unique and contemporary aesthetic, the store’s interior exudes an ambience of exclusivity, inviting customers to embark on a journey of discovery and style.
Design and Décor
Despite the Nicolway store having the same location as before, customers can expect an entirely new store, boasting a fresh new look and feel.
The store’s makeover was meticulously planned out by Nicci’s architecture team who successfully encapsulated the fashion retailer’s key characteristics and modern branding.
Featuring clean lines, modern textures, unique fixtures, crisp floors, and bright lighting, the new Nicci store is set to become a shopping haven for fashion lovers of all ages and sizes. This chic aesthetic continues throughout other store elements, including the custom-made furniture and fixtures, redesigned, spacious changing rooms, and the store’s upgraded branding.
The architecture team who led the project cleverly utilised the square meterage of the store, ultimately maximising floor space, and making the store feel bigger with the new layout.
The new design layout and sheer white surfaces create the perfect backdrop to showcase Nicci’s bold and beautiful collections.
Timeless Fashion
Established in 1992, Nicci is one of the most recognised and sought-after fashion boutiques in South Africa that caters to the modern woman who values style, sophistication, and individuality.
Bringing the best of international style and inspiring local designs, Nicci has made a name for itself as one of South Africa’s leading fashion boutiques that has entered the hearts, homes, and wardrobes of so many.
Kylie Granat
082 348 7000
