Superdry relates to the interesting narratives and authentic stories that our Gen Z fashion followers are creating today. The brand loves their warm familiarity and confident style.
Comprised of iconic pieces that showcase the work of the best designers and artisans from Britain, Japan and the U.S.A, the Superdry Original and Vintage range features impeccable detailing and exceptional quality fabrics.
“The Spring/Summer 2021 collection is inspired by the heady days of the West-Coast ‘70s counterculture – the laid-back looks of Los Angeles elevated into a celebration of iconic pieces crafted with passion. It’s about longevity of wear grounded in great fabrics, fits and finishes for the active Gen-Z consumer”, says Amanda Daniels, Marketing Manager for Superdry South Africa.
With spring in the air and summer so close we can almost feel the sand between our toes already, Superdry South Africa has put together a few looks to help anyone rock the range with ease:
- Vintage Tees paired with jeans for a chilled and laid back look.
- Tie dye for a statement-making fit.
- Jeans paired with retro prints to give your outfit a bit of colour.
- Sweaters, hoodies and baseball jackets to make studying look really cool.
Whether you rock denim on denim, a flow dress, or understated chic from head to toe, the ultimate key to making a fashion statement for the Gen Z consumer is to be confident in your look. Wear what you like and push boundaries by owning your personal style.