Having scooped a Gold Loerie and ranked three times, including best 2019 small agency in Africa and the Middle East, Regency Global have launched the second exciting season of their award-winning television and digital campaign #SAINC, which airs from this week on local channels, running until mid-2020.
Once again, the power of sharing positive stories is at the heart of the new series, which aims to change the national conversation by highlighting and celebrating brands that are doing their part to create shared value for all South Africans.
Airing on e.tv News and Sport, SABC 2, Business Day TV and 20 local community channels, the campaign is the brainchild of South African filmmaker Shani Kay, who has had significant success showcasing the concept of profit-with-purpose. Having recently landed two Loerie rankings in her personal capacity, Kay is a passionate storyteller and resolute advocate of authentic brand building in concurrently driving business growth and social progress.
According to Kay, when brands start to look for their best stories, they unlock an understanding of the true value they can – and are – creating; enabling the virtuous circle of momentum to start driving our inclusive progress.
“As people we connect with people. When we meet human beings and learn about the challenges they have overcome and the successes they have achieved we start to care about these people. And so, when we learn about the brands that have helped them along the way, we start to care about them too. Authentic experiences translating into real and trusted stakeholder relationships. What could be better?!” comments Kay.
#SAINC’s confirmed line-up for season 2 includes: Mercedes-Benz, TFG, Shell, Fedgroup, Citadel, Volvo, Anglo American, DBSA, Kansai Plascon, ABB, Total, Oceana, SAB Foundation, Motus, Avbob, Tiger Brands, Bayport, Hisense and Mondelez.
Founded in 2018, #SAINC – or SA Inclusive – is a partnership between Business Leadership South Africa, Brand South Africa, Proudly SA and brand curation specialists Regency Global.
