Inclusivity of Free Fire is growing its popularity with the female gaming community

Inclusivity of Free Fire is growing its popularity with the female gaming community
Inclusivity of Free Fire is growing its popularity

Free Fire has grown in popularity over the years because communities around the world have grown a liking to the battle royale genre and the various in-game and external content that the game offers. The game’s accessibility – being able to be played on almost all smartphones – has also led to its widening fan base.

There’s been one group in particular who seems to be benefiting from Free Fire’s inclusivity, and that’s female gamers.

With broader industry efforts to include more female shoutcasters, creating and developing tournaments, and marketing aimed at females in the industry, more and more females are finding their own space in the gaming industry.

Free Fire is paving the way in the mobile gaming space in South Africa, with a solid percentage of community tournaments roster participated by some female gamers. In fact, Free Fire has created an environment that attracts female gamers with the likes of Julia “Bish”Robson, Chloe Geraghty, and Sam “Tech Girl” Wright, with the latter having posted her love for the game on her social media.

“Garena has created a truly inclusive and welcoming space with Free Fire, and has given the women in the gaming scene in South Africa the platform to showcase their skills letting them thrive and conquer on their own terms,” said Sam “Tech Girl” Wright.

“It feels like a game based on merit. If you’re good, you’re good. The character and game design lend to the inclusive feeling, they’re fully fleshed-out characters with solid backstories that help the player with character specific traits, lending to advantages within the game,” Sam added.

Want to see what all the hype is about? Download Garena Free fire from:



About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie.


Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.