Hollywood had a down year at the box office. Instead of going to traditional theaters, many moviegoers are streaming from the comfort of their couches. But one theater has bucked the trend: IMAX still had its best year in 2019.
Although an IMAX theater ticket costs more than a normal movie ticket, people are still showing up at the theaters. IMAX brought in more than $1.035 billion in box office sales this year, according to the company. That’s a record, although just barely: Last year, IMAX raked in $1.032 billion in sales.
“We’re proof that it’s not a zero sum game,” Rich Gelfond, IMAX’s CEO told CNN Business. “It’s very telling that on the weekend that the final season of ‘Game of Thrones’ premiered, we had our biggest global opening weekend ever with Avengers: Endgame.”
He also said IMAX had a “massive opening with ‘Spider-Man: Far From Home’” around the same time that a new season of ‘Stranger Things’ arrived on Netflix.
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