Johannesburg, South Africa, 15 November 2022: Nathi Louw, aka Automatic, is ready to bring South Africans a distinctive style of music that combines rock and kwaito by stepping into the music scene with his latest single, “Skimsaam.
Born and raised in Pimville, Soweto, Nathi believes that Kwaito is a base of music for the new generation and feels that there are no misconceptions. Not as popular as it used to be, but it has certainly grown and transformed into different genres of music, for example, Amapiano.
“My love for rock music started at a young age when I started playing guitar in my twenties,” says Nathi. Nathi borrowed his neighbors’ guitars from time to time and often played the same sounds. Later, those who were around him were able to identify the music as rock.
That is when Nathi knew that this was the sound that resonated with him. Nathi is looking forward to archiving his musical dreams and becoming recognized intentionally. His focus is also on inspiring others to create different sounds using his music as a base or just working on something that will leave a legacy for the next generations.
“When Mandoza created Nkalakatha, a kwaito song with a touch of rock, that was my ultimate crossover as the musical notes that inspired me to create similar sounds but on a more rock note,” adds Nathi.
Although the music industry is currently dominated by different genres, the single affirms to capture hearts because of its inspiring romantic elements.
Skeem Saam, best known as a slang word for my friend in the South African township language, is also commonly used to describe your significant other who portrays those qualities. The song Skimsaam is a township vibe with a romantic story of a guy crazy in love with his girl. The song also affirms the journey which Nathi has accomplished as an artist.
Nathi is no stranger to the spotlight. The multi-talented music star has participted in several projects such as performing live at the Oppoikopi and the South Africa Music Week, and played a small role in Isibaya, a television drama series. Inspired by the likes of TKZee and American rock bands of all time such as Black Sabbath and Metallica, Automatic is churning out a fresh hybrid sound that is so fresh and ‘lekker’ that it leaves fans and haters speechless.
When people ask about his latest single SkimSaam, soft-spoken Automatic grins with confidence, “I’m just doing my thing, blending and mixing the world into a township sound that everyone can vibe with”, added Nathi.
“At an early age, I had the privilege of being taught by the late Funkie Masike Mohapi who at the time was a singer for the group Harari. The four-man band was Funkie Masike Mohapi, Sipho Hotstix Mabusa, Om Alec Khaoli, and Condry Ziqubu.
Below is a link to Automatic EPK and it consists of, SkimSaam single and music video:
https://anonslum.github.io/automaticepk.github.io/
