Influencer panels, makeup masterclasses, new product launches, the latest trends… if this sounds like your kind of event best you get your beauty blender ready for Beauty Revolution Festival 2019. Beauty Revolution is a first of its kind two-day beauty festival taking place on 6 and 7 April 2019 at Sandton Convention Centre, Johannesburg. While the event is set to be instagram heaven and home to all things beautiful, its focus lies on creating a strong platform for beauty with a purpose, daring to care for all shades and shapes in between.
Beauty Revolution Festival in association with Foschini, YFM and Unlocked. Me by Nedbank will be a growth launchpad for the South African beauty community; namely make up artists, beauty start-ups, bloggers, insta-stars, hair stylists, hair & beauty brands and retailers. The festival’s purpose begins with using social media in order to change the conversation around beauty to ensure more inclusivity and diversity. The event will be to South Africa what the ever-popular Beautycon events are to the rest of the world. The international event is renowned for challenging conventional beauty standards and celebrating diversity and uniqueness.
“This is a catalyst for growing the beauty industry as we bring brands, entrepreneurs and start-ups together to create a platform with scale that focuses on diversity” says Yasmin Kathoria. The dynamic co-founders are heavyweights in the beauty and purpose industry, Yasmin Kathoria hails from Unilever where she worked as Global Brand Director across beauty brands and Kanchana Moodliar is the South African partner at Innate Motion, the world’s leading purpose strategy agency.
Beauty Revolution marks the coming together of three powerhouse companies; prestigious leaders in events H&G Exhibitions and Makulu Events and global brand strategy and innovation consultancy firm, Innate Motion. “With the global beauty industry booming at the rate it is, it was only a matter time before South Africa embraced a beauty event of this scale” says Cairey Baxter-Bruce of H&G Exhibitions.
With passion and purpose at the forefront of Beauty Revolution Festival it’s sure to be a glowing success that shines brighter than your highlighter!
Purchase tickets to Beauty Revolution Festival via iTickets from this link: https://itickets.co.za/events/410829
Connect with Beauty Revolution on Instagram and Facebook at @beautyrevolution_za. To learn more about the event visit www.beautyrevolution.co.za. Beauty brands and make up stars can get in touch via email on [email protected].
