Fashion and lifestyle brand Freedom of Movement launches retail internship programme in celebration of Youth Month

Fashion and lifestyle brand Freedom of Movement launches retail internship programme in celebration of Youth Month
Fashion and lifestyle brand Freedom of Movement launches retail internship programme in celebration of Youth Month

To celebrate Youth month and commemorate Youth Day on 16 June, leading South African lifestyle brand Freedom of Movement (FOM) is excited to announce the launch of its “For The Youth” campaign – a movement by FOM Forward, the brand’s CSI program. This initiative aims to inspire and empower South African youth through an exciting retail internship experience.

The campaign will give 10 youths between the ages of 18 to 25 the opportunity to train as retail interns for one week in June, in one of FOM’s 24 stores nationwide. Participants will shadow FOM store managers for a week and learn the fundamentals of the retail industry and customer service. The interns will engage in workshops led by FOM’s Head of People Support who will facilitate CV updates, job-readiness support, provide letters of recommendation, and an internship completion certificate to empower interns in kickstarting their retail journeys. To further inspire the selected interns to make moves in retail, all interns will be listed for exciting opportunities to join FOM’s workforce during holiday breaks and other peak trade periods.

“As a proudly homegrown brand, we feel a deep responsibility to invest in South African youth,” says Léan Boezaart, CEO of FOM. “We are thrilled to offer our ‘For The Youth’ initiative, which aligns with our commitment to empower and inspire the next generation.”

Says Kaybee Ntloana, FOM Head of Marketing; “We believe in the creativity and energy of the youth and are committed to driving positive change by uplifting young people in our country. It’s an honour to provide young South Africans with the opportunity to dream, create and make moves within the retail industry, and we look forward to seeing their impact on our communities and beyond.”

Campaign details:

  • Eligibility: Applicants must be between 18 and 25 years old, currently unemployed or students, and legal residents of South Africa living in KwaZulu-Natal, Eastern Cape, Western Cape, Gauteng, or Free State (where FOM stores are located).
  • Availability: Applicants must be available for five days of their choosing during the week of 18–25 June 2024.
  • Application deadline: Applications must be submitted via the designated FOM careers portal by midnight (00:00), Sunday 9 June 2024.

How to apply:

  1. Step 1: Visit the FOM careers page online portal.
  2. Step 2: Complete the application form and upload relevant documents.
  3. Step 3: Check your inbox for next steps.

Chosen candidates will be announced on 12 June 2024 and will be contacted directly.

For more information and to apply, please visit FOM Careers page.


Freedom Of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly and authentic South African lifestyle brand.

As children, the brothers were granted “freedom of movement” by their parents to pursue their own paths once they proved their readiness to become independent through hard work and willingness to take responsibility for their actions. As South Africans, ‘freedom of movement’ carries even more significance as it represents our freedom, boundless possibilities, and inherent adventurous nature.

The Freedom of Movement brand has grown its local footprint significantly over the past nine years with a strong online presence and a total of 22 FOM stores across South Africa. The brand has launched online in the UK and has plans to expand further internationally.