The IWISA No.1 Fills Good campaign wraps up at Overland Cash & Carry in Klerksdorp on 31 March 2025. Your purchase can help upgrade the lives of elderly residents.
With the IWISA No.1 Fills Good campaign nearing its end, the SAVF Evanna Home for the Elderly and Overland Cash & Carry are calling on the local community to make their final purchases count this pay day weekend!
Launched at Overland Cash & Carry in May 2024, the IWISA No.1 Fills Good campaign is a CEO-driven, purpose-led initiative that reinforces the brand’s deep-rooted commitment to investing in the communities it serves.
“IWISA No.1 Fills Good isn’t a traditional CSI initiative,” explains Sibongile Mooko, Premier Marketing Executive. “It’s a CEO-led campaign that channels a portion of each sale from IWISA No.1 products purchased at Overland directly into the community – this time through local NPO SAVF Evanna Home for the Elderly. Supporting Evanna is as simple as choosing IWISA No.1 on the shelf. The impact, however, is immeasurable.”
Selected as the campaign beneficiary by Overland, SAVF Evanna Home will ring-fence all donations to upgrade the bathroom facilities used by some of the most frail elderly residents. “This is a basic yet essential improvement to ensure dignity and safety for those in our care,” says Theresa Cronje, Manager of SAVF Evanna. “Many of our residents struggle with mobility and rely heavily on these facilities being accessible and functional.”
Located in Hartbeesfontein near Klerksdorp, the Home supports over 80 elderly residents, many of whom are SASSA dependents without family support. “Our mission is to provide holistic, family-friendly care in a safe and supportive environment,” Cronje explains. “Our staff step in as caregivers, companions, and family to residents – offering the warmth and dignity every person deserves in their later years.”
In a context where many NPOs are expected to do more with less, SAVF Evanna’s work is both critical and inspiring. “From the caregivers and nurses to kitchen staff and admin teams, every person at SAVF Evanna plays a role in keeping this home running,” says Mooko. “Their contribution – often unseen – is what gives the Home heart.”
“Campaigns like IWISA No.1 Fills Good are essential in supporting organisations like SAVF Evanna,” she adds. “They create meaningful partnerships between brands, businesses and communities – unlocking practical support for those who need it most. These are not handouts; they’re stepping stones to greater dignity and care.”
“We’re grateful for every person who has supported this campaign,” says Cronje. “Every purchase of IWISA No.1 at Overland brings us one step closer to creating safer, more dignified spaces for our residents.”
“This is the kind of positive community change we stand for,” concludes Mooko. “IWISA No.1 is about more than filling tummies – we’re here to fill hearts, homes, and hope. Choose IWISA No.1 before 31 March and be part of making a real difference in someone’s life.”
