The DHL Stormers will join title sponsors DHL in showing their support for Breast Cancer and Testicular Cancer Awareness by wearing a special logo on the sleeve of their match kit during October and November.
The logo is a combination of the traditional pink ribbon used for Breast Cancer Awareness and blue ‘Movember’ moustache which signifies Testicular Cancer Awareness.
Megan Collinicos, VP Marketing for DHL Express, Sub Saharan Africa said, “At DHL Express, we pride ourselves on our commitment to employee health and wellbeing. During October and November, we are shining the light on Breast Cancer and Testicular Cancer Awareness.
“Globally, and across our region in Sub Saharan Africa, our campaign is focussed on raising awareness, but even more importantly, on educating and supporting our employees. As part of our ‘Fit For Work, Fit For Life’ initiative, we actively encourage employees to take care of their health and create awareness that prevention and early diagnosis of these traumatic illnesses is critical,” said Collinicos.
Globally, two million cases of breast cancer are diagnosed each year. The impact of diagnosis has an indescribable emotional impact on every patient, but also on friends, family and colleagues.
To support the various initiatives, DHL are seeking to extend the awareness to the greater public and have decaled their aircraft fleet in Africa (and across the globe) with the ribbon creative to show their support and commitment to the causes.
Both causes have been integrated into the DHL Stormers match day playing kit for the duration of the season in October and November, displaying a combination of the traditional pink ribbon and blue ‘Movember’ moustache.
“It’s important for us as a brand to have shared values with our partners and we’re very excited that the team have come on board to support us and raise public awareness for both causes,” Collinicos added.
DHL Stormers captain Siya Kolisi said that the team is proud to be raising awareness for such worthy causes.
“Breast Cancer and Testicular Cancer are major health issues and we as a team want to do everything we can to show our support for this campaign, along with our sponsors DHL,” he said.
DHL Stormers Head Coach John Dobson said that the values behind this awareness campaign reflect what the DHL Stormers players and management would like to be about as a team.
“It is great to be so closely aligned with our title sponsor DHL for such an important campaign. This is about showing concern for the wellbeing of others and doing everything we can to limit the impact of Breast Cancer and Testicular Cancer, so we are glad to be supporting in whatever way we can,” he said.
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