Community comes out in numbers to support “Your Cancer Counts” campaign at Bedford Centre
Residents of Bedfordview and surrounding areas stepped forward in a remarkable show of support for the “Your Cancer Counts” campaign, hosted at Bedford Centre earlier this month. The centre’s activation formed part of a national initiative led by “Living with Cancer SA”, designed to raise awareness and honour those affected by cancer in the lead-up to National Cancer Survivors Day.
A simple yet powerful tribute stood opposite Elegance Jewellers and Spur: a giant ribbon-shaped statue filled with colourful balls, each marked with the name of someone touched by cancer. Many shoppers paused to write a name, share a memory or reflect, creating a visual symbol of collective remembrance. Volunteers were present throughout the activation to engage with visitors, offer guidance, and encourage participation in the country’s first patient-led cancer registry. This registry aims to give patients and families a voice, while building a stronger foundation for cancer research and support in South Africa.
The event also gave shoppers the opportunity to access useful information around early detection, support services and the importance of sharing one’s experience. Many took the time to connect, listen and contribute.
“This campaign reminded us that so many people in our community are affected by Cancer. Whether they’ve survived, lost someone or are currently facing a diagnosis, everyone deserves to feel seen,” said Linda Linnow, Centre Manager at Bedford Centre. “We are grateful to those who came out to support the campaign and help build something truly meaningful, one name at a time.”
The Living with Cancer campaign was held in collaboration with the National Cancer Registry and other leading cancer support organisations. To find out more, visit www.livingwithcancersa.co.za.
For more information about Bedford, its stores and promotions, visit the centre’s website https://www.bedfordcentre.com/ or follow @bedfordcentre on social media for updates.
