Washington, United States (September 9th, 2025) – fuselab creative, is a UI/UX design studio, known for creating impactful experiences through design. We asked their CEO, Marc Caposino, some questions regarding the rise of AI in design and how it is impacting the overall online web design industry.
Obviously, AI is on the rise and as of today, almost all categories and niches have been affected by the presence of it. Most AI tech today is about curation and presentation which is only scratching the surface. At this moment AI is able to read and understand content well, be it text, graphics or videos – any form of content can easily be read and curated by artificial intelligence and along with that, the answer delivery algorithms are able to process and present the information quite clearly, which ultimately makes it easy for consumers to process.
Will AI be able to process human emotions in the future? This question becomes even more interesting when simply copying emotions or understanding it isn’t enough, but the ceiling becomes even higher when we think in terms of AI coming up with deep emotions without really copying but creating. Emotions like empathy, where a human understands what the other human is going through, feeling the depth of it and responding with care and support. Can AI do all this and develop designs that convey these emotions?
AI is surely making things easy for the humans. With a click of a button entire books are filled with chapters formatted, design elements and selectable graphics for the user to choose from, ideas and inspiration on a pallet and revisions and corrections completed in seconds. Humans simply can’t compete with such tools where creativity, content, ideas and designs are being served in minutes. However, all this is still curated and mashed up, and as unique as it looks.
Ultimately, the actual questions that no one is even daring to ask is where all these answers from the AI apps are coming from. Answers arrive in the form of text, images, graphics and more but it’s not always clear where these elements were pulled from. AI is only gathering and curating answers, which begs the question that millions of copyright claims might be around the corner? Will this be the final death blow to the current AI bubble – who knows?
So far it seems like AI is only a helpful tool that simplifies the boring and time-consuming part of scanning and curating the details and present it in an easily consumable format. The state of the current AI content has yet to reach its apex, we are still in the precarious visionary stage of its evolution. In the world of digital design and development, AI tools, in their current form, are here to help inspire designers view the world through a greatly expanded lens, so that the partnering of human skill and technology can regularly deliver something completely unique. After all, if the humans hadn’t created the stuff in the first place, there wouldn’t be anything on the internet for the AI to curate.
Bottom Line:
This isn’t a zero-sum game where machines replace humans. Designers will continue to play a critical role with the human ingredients of empathy, intuition, cultural understanding, and the critically important, strategic vision. – Marc Caposino
