Creating a logo can be one of the most complex design tasks you can do. Not only should you consider the target audience or audience of the company, but you must also understand the personality and values of the brand. You work under one or two basic concepts associated with these values and personality and try to represent certain characteristics through color, lines, shapes, and typography.
In logo design, object synthesis should be applied to improve logo recall and to be easily recognizable to users. The simpler the shapes, the easier it will be for the audience to remember the logo.
So, a logo must be simple, but unique. A concept must be represented and the logo must be timeless and survive the passage of time. Regardless of the years that pass, the logo should look modern and current.
Undoubtedly, the designers dedicated to identity and brand development have a hard job. While creativity and the association of ideas are essential, certain strategies can be put into practice, as well as some trends in the design of logos. Here, we mention these recent trends that seem to remain valid for years to come.
Application of minimalist principles in logos
Less is more is a principle that guides much of the design, especially when it is directed to the web. It is also the phrase that identifies and summarizes minimalism where the objective is to get rid of all unnecessary elements and reduce the design to its main components.
Minimalism is not a recent trend. It has been several decades since its emergence but it has become a very popular design style in web design because it allows careful analysis of the design components and discarding those that are not necessary. This process allows the user experience to be improved by offering an interface with extensive use of blank spaces, large font, well-defined hierarchies and simple color palettes that present a good contrast.
So great has been the popularity of minimalism in web design that this trend has now been applied to logo design. And it is no surprise because the design of logos is related to the synthesis of elements that combines quite well with the minimalist design.
Minimalist logos can be understood and remembered more easily by the target audience due to the simplicity of their forms and the degree of synthesis that is performed. They are ideal for both digital and printed design.
This term refers to the writings where compound forms are used. These forms use touch-up strokes that could well improve or worsen the quality of the forms. For this type of writing, you can use any type of support and materials you can imagine, from markers to paint if you wish.
Since the lettering can offer not only a unique but also human touch to the design of your logo, it has become particularly popular in the last year and has spread rapidly, so that this year it will gain greater importance.
The preference for this type of logos by users lies in the emotional and human side of this type of lettering. Since it is done manually and freely, you can get a truly unique design where the human side of the brand stands out.
The lettering on the logos is modern, creative, extravagant and fun. You should try it if your brand is associated with any of these features. Remember that experimentation is essential in this type of logos and you should try various media and instruments until you can find one that is suitable for your brand.
Linear logos look modern and above all, simple. It is a characteristic that every logo can possess. Since they do not have any type of filling, they are ideal for use with any type of background.
Since color is used only on the lines, care is taken in the design and use of each of them, so that they can represent the concept included in the logo. It is quite common to use variations of thickness and different types of lines that have a lot of expressiveness on their own. It is also possible to use a single line thickness if you want to opt for a more balanced design.
Depending on the type and thickness of the lines you use, these logos can be quite stable or creative. They can be used with both icons and text together, as well as being typographic logos. It all depends on the values and personality of the brand.
Although it is quite usual that text boxes are used when working with typographies in any logo design and follow a horizontal direction, a vertical direction can also be applied so that the text box could have the same width and height or it could be taller if you try to place two or more words.
Stacking words one below the other and using an unusual orientation for the text can be a creative solution that allows you to maintain balance in the words that make up your logo. This is a creative technique that is mainly used with typographic logos and depending on how the words are divided or those words are cut, it can be a fairly original solution for logos where you want to find a balance and stability or express creativity.
Like many other trends, you must be especially careful when using any of them for the design of your logo. Most have certain advantages that you should consider if you decide to opt for any of these new trends in particular, but you should also consider the possible disadvantages.
One of the main points to consider is whether the trend you have decided to apply aligns with the values and personality of the brand. For example, applying a minimalist design may be fashionable and have many benefits, but it is not the route that should be taken in any logo design. In some cases, a more colorful or extravagant logo is needed, so using other strategies and trends that are consistent is the most recommended.
Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.