Nine best practices for real estate website design

Nine best practices for real estate website design

These days, it is much easier to take your business online. If you’re looking to build a well-developed real estate company, selecting the best real estate website design is a compulsory part of the plan.

There are many tools to help build a website for this purpose. Of course, a web developer would do; you still have your roles to play.

After all, a working and easy-to-use website is what you’re aiming for — not a one-pager. Thus, in this piece, I’d be discussing the nine best practices you can use to scale-through the process.

Nine best real estate website design practices

Understanding what it takes is the first key. Making idealistic suggestions and eliminating what doesn’t work catapults you to the peak. Let the guide below serve as the principles attached to building an artistic and easy-to-use real estate website:

More focused approach

What people find on their first visit to your website plays a contributing role in the long run. Therefore, your best option is to use the user-centered concept, where every action is factored from the audience’s interest.

You don’t expect a viewer to succumb entirely to your rules or web resource without pleasing him/her. There are so many benefits to making your site look helpful. Demands have scaled higher than ever, taking us to a fundamental question: what’d people love to see on my website? What can they say of user experience?

These two questions pave a sharp and broad path to innovations. Simply put, your primary duty is to seek the ideas and methodologies of your competitors. If you can do this, rest assured; you’ll enjoy the following benefits:

  • Reduced essential cost for training
  • Less stress for your support team
  • More leads and conversions

User-friendly interface

Does your site possess the needed potential? Or is it like the so-called flashy-but-unfriendly website? Making your site look flashy without the required possibility is toxic to your audience. Once noticed, some never get to visit again.

The truth is, when it comes to usability, a lot of things apply. First, your user-interface has to be friendly to both computer and mobile users. You also have to put down the needed information; it’s your number one priority.

Other necessities include implementing easy-to-use navigation and shelling out bugs — any which way, making web resources suit your audience is the goal.

Powerful search tools

Every visitor on your page tends to take into consideration the tiniest info. And why’s that? No one would like to purchase a house and then regret taking action later. This condition calls for a magical search tool, powerful enough that it features advanced filtering for professionals.

Make your search tool accessible with the desired framework. There are more benefits in creating a chance for saving search results. Remember, your audience is looking for the best information they can get. They should be able to keep whatever they find, at least.

Multiple CTAs

Call-to-actions are like the driving source of every sale, lead, and conversion. This market driver helps readers take action whenever they see something they need. In making your real estate website design the best, you need to use several CTAs, showcasing how and what comes after viewer X takes action.

Another thing to consider is how and where you use preferred CTAs. You don’t want your viewers thinking all you need is a conversion. Thus, use intuitive verbs, more importantly, know where and how to place them. Turnarounds are best made with call-to-actions, and they have been of significant impact since their existence.

Scannable landing pages

First-time viewers are likely to skim through your landing pages. Interestingly, four out of ten will show interest; two will give you a lead.

It is also discouraging for your viewers if they like the content they see. And still, they disregard the usability of your real estate website design.

Your audience should quickly get the desired information finely structured within one to two minutes. A good is to let your featured properties, closed deals, and recommended real estates come first.

Basically, you should plan out content for every landing page well. This includes designs and usability, which are also essentials.

Add micro-interactions

Micro-interactions are new trends for every online business. In real estate web design, they serve the audience well. 

Nowadays, it is easy to drive sales or make conversions using micro-interactions. They can come in any form: CTAs, animated installation techniques, intriguing loading bars, catchy input fields — and all sorts.

Developers know what it’s worth. They use this trend to draw attention, keep concentration focused, make sites look appealing, and so on. However, tossing the coin right profoundly matters, especially in real estate website design. You need to look at your site with a client’s eye to know how to go about this.

High-quality property images

You’ll be updating your property listings now and then. Look at it this way; pictures can turn a mere reader into a potential client. Some real estate companies employ in-house photographers to handle the visuals of services and properties.

If affording a 3D walkthrough tour is within your financial power, don’t hesitate to use it. If it isn’t, just make sure you add high-quality images on your site — they help a lot.

Home valuation tools

Home valuation tools help to provide insight into the market. You can embed a calculator on every landing page to help interested viewers estimate their chances of purchasing a new home.

Finance is, without a doubt, an essential resource in real estate. Make sure your viewers aren’t just going for what they like but also what they can afford by providing them with an embedded integration tool for evaluating property value.

Regular updates

Even the biggest businesses in the world are continually developing. Hence, you must update your site regularly to serve potential clients optimally. Remember, bugs, slow loading, and outdated interface chase away prospective viewers.

Updating your site comes with tremendous benefits:

  • Fastens navigation
  • Removes bugs
  • Improves Google Ranking
  • Introduces consistent designs


The new trend: many now prefer investigating properties and homes online. Three things matter the most in real estate website design: your content, design, and overall usability. Make sure to implement them well.