Switzerland-based IGP has appointed Flume as its digital agency. Flume will lead a full service digital marketing approach across various digital channels for the global brand.
While Flume is based in South Africa, the agency has numerous international clients and was specifically approached by IGP based on the agency’s track record and their work with other clients in Switzerland.
IGP Pulvertechnik AG is an international manufacturer of high-quality, innovative and economic powder coatings for architecture, exterior and interior industry, transportation and heat sensitive substrates. Founded in 1968, Switzerland’s top powder coating manufacturer ranks among the international top 10 powder coating manufacturers for the surface finishing industry.
Marcel Romer, Head of Sales Promotion & Communication for IGP, notes that the company had identified the need for digital marketing, and Flume was the best fit for the job. “When I met Jacques (MD of Flume) at an event in Switzerland, I was immediately intrigued and very impressed by the work that Flume was doing on the digital marketing front,” Romer says.
Jacques Du Bruyn, Managing Director of Flume, is looking forward to exploring the Swiss market with IGP and further expanding Flume’s expertise internationally. “While the ‘rules’ for digital marketing are very much the same regardless of geography (the platforms are the same no matter where you are based in the world), the ability to understand the global market’s behaviours, habits and interests, and to drive a strong digital strategy from those insights- requires a different application of research and lateral thinking. We’re looking forward to this, and are also looking forward to the challenge of working with a B2B client in a European market,” Du Bruyn adds.
Flume first opened its doors in 2013 as a social media agency and, over the years, has expanded its service offering and currently serves a multitude of clients from around the world and in various regions. With a staff complement of just over 100, Flume continues to grow in experience, technical expertise and capacity.
