At a time when SEO has moved beyond mass backlink building and is shifting toward content credibility and legitimate news-driven visibility, Mohsen Avid and Kholaseh Agency are standing out more than ever. By focusing on virtual branding and adopting modern SEO approaches such as Google Overview, the agency has mapped out a new direction for strengthening brand authority. Mohsen Avid believes branding today is no longer built on advertising. Instead, it comes from authentic storytelling, credible media coverage, and a smart, consistent presence across digital channels. In his view, the future of SEO belongs to brands that prioritize quality and audience trust over sheer volume.
The SEO shift and the end of the backlink-building era
In the early years of SEO, success was often measured by the number of backlinks a website earned from other sites. The more links a site built, the higher it could rank on Google. Over time, though, this became one of the classic pitfalls of traditional SEO. As Google’s algorithms evolved, especially after updates like Penguin and Hummingbird, the focus shifted from quantity to quality. Today, what matters is not link volume, but authority, topical relevance, and the credibility of the source.
According to Mohsen Avid, CEO of Kholaseh Agency, Google now pays less attention to how many links a brand has and more attention to its real-world digital footprint and influence. He says:
“A backlink is effective when it reflects a brand’s earned credibility in the media, not when it is the result of buying or swapping random links.”
Many experts believe the era of artificial link building is fading. SEO is no longer just technical optimization or content production. It has become a deeper process of building digital identity and reputation. Brands that earn trust online naturally attract backlinks because users and media outlets are more willing to cite and reference them. That is where virtual branding becomes essential.
In line with this shift, Kholaseh Agency, under Mohsen Avid’s leadership, has introduced a modern SEO framework centered on strategic news placement and digital reputation management. In this model, instead of spending budget on link purchases, brands build genuine trust signals by showing up in the right publications and producing credible, verifiable stories. This change in approach not only improves search visibility, but also strengthens brand perception in the minds of users.
In recent years, Google has expanded tools such as Google Overview and the Knowledge Panel to evaluate brand credibility across the web. These systems draw heavily from news sources and authoritative reference content. As a result, traditional link building is giving way to brand narrative building through reputable coverage. In this environment, a brand must become a reliable, citable source for Google to recognize it as an authoritative entity.
In other words, today’s Google algorithms are not looking for whoever bought the most links. They are looking for who truly deserves to be seen. That is why SEO has entered a new era, one where brands win by building value, trust, and credible stories through content, not by relying on ads or artificial links.
