Following a multi-way pitch, Lenmed has appointed Flume as its digital agency. Flume, a full-service, integrated digital marketing and PR agency, will lead a full service digital marketing approach across various digital channels for the brand.
Lenmed is an established hospital group providing private patient healthcare in Africa through the management and ownership of hospitals. With a solid foundation on which to build, the group intends to establish a greater presence in South Africa as well as to expand further across key African countries, while always placing emphasis on providing quality care to their patients. Ensuring the right agency partner is driving the digital marketing strategy for the brand is an essential part of that growth, notes Michelle Naidoo, Group Marketing Manager for Lenmed.
“When it came to choosing a digital agency, it was imperative that they had a thorough understanding of and experience with the world of digital marketing. In addition to this, a good culture fit and genuine enthusiasm was essential. We found all of these qualities in Flume and are looking forward to partnering with them on our digital marketing journey,” says Naidoo.
Jacques Du Bruyn, Managing Director of Flume, is equally enthused to begin working with the Lenmed team. “We have built up a lot of experience over the last nine years and feel that we can add a lot of value to the healthcare group. We are excited to push the boundaries within digital for the healthcare sector,” Du Bruyn adds.
Flume first opened its doors in 2013 as a social media agency and, over the years, has expanded its service offering and currently serves a multitude of clients from around the world and in various regions. With a staff complement of just over 100, Flume continues to grow in experience, technical expertise and capacity.