Instagram is growing each day and it is likely to grow in the coming years as well. For brands, Instagram has become a crucial platform. On Instagram, brands cannot only promote their products, but they can engage and interact with their audience as well.
Thanks to useful Instagram features that have made marketing fun and quick. It is true that many brands have achieved massive success using Instagram in 2018. And, in the following year, they are likely to take a step ahead.
Moreover, incorporating Instagram into your marketing strategies is one of the best decisions. Not only this, you can opt for SocialShop.co to achieve the desired outcome. If you are willing to know 2019 marketing trends on Instagram, you will find this blog helpful.
Instagram IGTV
Earlier in 2018, Instagram had launched IGTV which can do wonders for your brand, if you use it on a regular basis. It lets you go live and interact with the audience. Therefore, IGTV can come in handy if you are going to promote a product or to launch a new service. Social networking websites such as Instagram have already made marketing easier.
Using features like IGTV are great as you do not need to put in significant efforts and interact with the followers anytime you want. Take note that Instagram has millions of daily active users. So, marketing on it would be beneficial and cost effective if you use its functional features.
Influencer’s Review
Reviews are great and essential to maintain a certain standard on Instagram. So, try to work with the ones that people like, believe and follow. When they use their platform to promote your brands, product, or service, you are likely to get maximum exposure. This exposure brings long-term benefits as well.
All you need to do is contact influencers in your niche. Make sure they are interactive and know how to use their platform to let people know about you. You can use their platform to convey your words and message. When an influencer gives honest reviews about a certain brand or product, people do not only listen to them but consider and explore the brand as well.
Retarget Ads
You can retarget the audience that had searched the ads already but did not make a purchase. Marketing it again along with products that are similar to it may make customers buy them. In 2019, focus on retargeting ads and see if this strategy is bringing the desired result.
Instagram marketing is versatile and unique. Most importantly, it lets you target individuals or group of people. So, make the most of it in the following year and take your brand two steps ahead.
Use Sticker
Do you know that Instagram stickers are not only fun but they are functional as well? You can use stickers in each story to increase engagement. For example, you can opt for the poll sticker, give people two options and ask them to choose one. It can be products or services etc.
You can use location sticker if you are visiting a city where you have followers to boost excitement. Using sticker means to drive plenty of attention to your brand which is the sole purpose of marketing. So, next, when you think about fun marketing ways, consider stickers and let them do the job for you.
Use Hashtags
Instagram is all about hashtags. So, why don’t you create your own this year? All you need is to come up with a creative hashtag and run a contest. For example, you can ask to submit interesting images related to a certain theme and post them using your hashtags. You can even ask them to tag you on the post.
This way, your profile, and brand will get exposure and who knows you might as well get a few followers. Apart from this, make sure to use relevant hashtags along with generic ones. This is also a quick strategy to reach the target audience in a short time.
Keep An Eye on Competitors
As a brand owner, you must be familiar with the rival brands. If you want to drive attention to your brand in the industry, you need to focus on strategies that work. Moreover, you are also supposed to keep an eye on what your competitors are doing.
When planning a marketing campaign, go through the techniques and if they are doing something special. It is obvious that you cannot follow their practices. But, you can always come up with the ideas that help you beat the rival brands.
Focus on Content
Content will remain an important factor in marketing in the following or next year. Hence, you need to invest extra time and come up with the engaging and interesting content.
Bottom Line
Marketing on Instagram is beneficial for your brand. You only need to find what works best for you and you are good to go.
