Social media plays a vital role in our day-to-day life. It is a digital tool that functions to connect people from different regions remotely as per their convenience. There are numerous social media channels, including Facebook, Instagram, LinkedIn etc., and we are using them to stay in touch with our current friends as well as to make new friends.
Social media is crucial in our everyday life, and here are some reasons that show it:
- It helps people keep in touch with their friends and make some more.
- It provides a platform where people share their things with others through the medium of mobile, computer, or tablet.
- It enables you to share content, ideas, news, and other information at a fast speed.
In the past few years, social media has gained tremendous popularity and captured the attention of millions of users worldwide. Perhaps this is the reason, a number of businesses across the globe are taking advantage of it to gain popularity rapidly.
The Role of Instagram in Business Promotion
From different social media platforms, Instagram is the one that has been gaining customers at breakneck speed. With 1 billion monthly active users (until June 2018), Instagram is an absolute go-to channel that everyone needs to be using. There are Instagram stories, newsfeed posts, and ads, and together, they can help you in accomplishing your various marketing objectives efficiently.
Regardless of your business size and type, integrating Instagram into your business marketing campaign is a must.
Not sure why Instagram is beneficial for your business? Here are some reasons why Instagram is good for your business:
- Visual posts generate 650% higher engagement as compared to text-only posts.
- With over 800 million active monthly users, Instagram marketing allows you to reach a vast potential audience.
- It is a perfect way to keep a close eye on your competitors.
- Instagram offers an excellent opportunity to engage with the target community. For example, brands on Instagram has a higher engagement rate.
There are several other statistics that show how Instagram is helping marketers to promote their business in the industry. So by incorporating Instagram into your social media marketing strategy, you can direct your followers to your business website directly. In short, it is a perfect online tool to promote your brand while being innovative simultaneously.
6 Common Instagram Mistakes You Should Avoid
If you have not already integrated Instagram into your business marketing strategy, start using it as soon as you can. However, there are a few rookie Instagram mistakes that you need to avoid if you want to make your business success. In this post, we have outlined some of the top mistakes that people are making.
Let’s take a look at them.
1. Lack of Goal-Oriented Plan
The first and foremost step is to determine why you are using Instagram. Whether it is to interact with your customers, showcase your services & products, or build brand awareness, remember that goals are the core of your business plans and objectives. Once you know your purpose, ensure the posts and content you are sharing is relevant and adding value to your followers’ feed. Plan ahead and share what your business does through pictures & videos. Also, keep in mind that people don’t like clumsy profiles and random content. So, try to avoid it if you don’t want to put your business in a bad light.
2. Posting Low-Quality Content
People usually scroll through their Instagram feed and stop where they find something unique. So in this competitive era, where every business is trying to build their mark on social media, what are you doing to make your posts look different? The simple answer is – by posting quality content. Curate your content in a way that can encourage users to pause on your post instead of scrolling down.
3. Not Using Quality Visual Content
Instagram is the platform where you promote your business by posting visual content, such as photos and short videos. It means that visual content is an integral component of your marketing campaign. So, it makes sense to put in all your efforts and pay proper attention to every single detail of the visual content you are posting. Avoid posting blurred images and low-quality videos. To create irresistible videos, it is advisable to take the help of a professional online Instagram video maker.
4. Not Making Proper Use of the “Bio”
An Instagram account without any bio or description is a missed opportunity when it comes to connecting with followers and other visitors. As bio in Instagram delivers you enough space to describe your business in detail, share links to your site, and add call-to-action buttons, it is a good place that can help viewers understand your business better. So make proper use of it.
5. Creating Half-Baked Captions
Your caption is something that makes your Instagram post more engaging. It is extremely essential for your brand, as well. Your captions should be attractive and create a compelling effect on your visitors. Adding thoughtful captions to your posts is a great idea to build an emotional connection with the audience. Doing so can help boost your brand awareness and image. So use catchy captions, hashtags, and emojis.
6. Posting Very Rare or too Frequently
Both of these situations could be a red flag to your business. When you post after a long time, you tend to lose your followers as you are giving them no purpose to follow you. Similarly, uploading too many random posts on your account can make your followers feel bored and annoyed. If you want to build your presence and enhance your conversion rate, make sure you are posting regularly without being spammy. You may use Instagram analytics to understand when and how to post.
The Bottom Line
Instagram is a great social media tool with immense potential to gain followers and convert them into regular clients. To make it easy for you, you need to avoid and correct any of the above mentioned mistakes. Hopefully, this information will help you avoid these common mistakes in the future and market your business on Instagram successfully.