Most of the businesses are going digital these days. Also, most of the potential clients are going mobile for search, look, and book products or services. Have you turned your business digital yet? If not, it’s high time you should opt for mobile app development.
Well, it’s definitely not easy to develop, launch an app. Even after the launch, there are various steps to fetch the right audience, maintain a loyal user base, and make the app successful. Developing and marketing of an app goes side by side. Mobile app marketing is very essential to promote the app.
Marketing efforts should be in the pipeline right from the initial stage of the development. There should be a buzz that something big and something grand is coming. This is a part of the marketing strategy. Well, strategies differ from time to time and type of apps. Here are some of the strategies for mobile app marketing in 2020.
Tips for Mobile App Marketing
Pre-Launch Marketing
Before launching the app, study your app properly. Know the target audience and check how they will perceive your app. Also, check whether the users are actually searching for this type of app.
It is very important to know the reason behind developing the app and how you will take it on the path of success. You can start by building an email list of the relevant users.
Email marketing is one of the effective ways to promote the app and start building a user base. You can also create a buzz on social media and post relevant content. Approaching influencers and affiliates is one of the popular pre-launch marketing tactics. Hosting an event around the mobile app launch is also a great way to market your app pre-deployment.
Market research
Market research is one of the core elements of a marketing strategy. An app will fail without adequate research. Check the top ranking apps of your category and study their marketing ideas. It’s better to conduct competitive analysis and see what they are up to. You can either take inspiration from the top-ranking apps and implement similar strategies for your marketing.
Refer the App and Earn Money
It is one of the essential tips for mobile app marketing in 2020. Social sharing is a very effective tool for promotion and branding. If you rely on word of mouth, people may or may not suggest your app. Even if they do, the other person might forget the name and don’t actually install it.
The best way to make users share your app is to give them a chance to make money through it. The users who prefer the app to their friends will get certain money. This will definitely motivate them to refer, earn money, and get more users for your app.
Focus on App Store Optimization (AS0)
The majority of the app downloads come from the app store search process. Hence, it becomes very important to frame a proper ASO strategy. It’s very important to set your proper keywords according to the app. Along with keywords, create a description including the researched keywords.
The description must be according to the words limit of the Google Play Store and Apple App Store guidelines. It’s important to plan your ASO and make your app rank at the top of the stores for better visibility, discoverability, and more visitors.
Post on Q&A Social Platforms
Several popular platforms allow posting content for promotion. Quora and Medium are two examples of blogging platforms. The medium allows guest posting and Quora allows posting questions, answers, and sharing blogs.
You can share your app, its features, USP, and promote your app with the readers. You can also share a blog about your app to the popular guest blogging websites. Pick a website like the doe with good traffic and domain authority. This will help market your app to the right people. Content marketing techniques can be done before launch and can be continued even after the app goes live.
Build a Great Website for Your App
Building a creative and informative website is very important for mobile app marketing. Plenty of mobile app developers don’t consider developing a website after launching an app.
Without a website, how will your potential users go to find your app? With a great landing page, users can easily land at your website and know about it. No matter how nice the app is, if it doesn’t get discovered, it is a big flop. To ensure the success and save it from failure, develop a website.
Create a Demo Video
The demo video will show how the app installs, how to navigate it, and how to use its features. The users can see the UI and UX of the app and decide whether they like it or not. If they like the visuals, they will be further interested in downloading the app. Things that look good sell better. So, make sure to create a demo video that looks visually appealing.
Roll Out an Update
If you have got the initial user for the app, it is good. But, it is equally important to maintain the users. You need to keep them engaged with some new and great additions over a while. Updates with a new feature are what you should be doing. Check other apps of this category and see their top features that your app is currently missing.
Drive Positive Reviews
Reviews are a huge part of any marketing strategy. Positive reviews work magic on the users. They drive other users to download and use the app. However, the reviews must come naturally and organically. The reviews must not trigger Apple’s or Google’s spam filter. Giving the user something they cannot refuse for giving a positive review works well.
Wrapping Up
So, if you are going to market your app, make sure to market it right. Follow the above ideas and implement them while you are on the mobile application development stage. Follow both pre and post-marketing steps for optimum results.
Pratik Kanada is the founder & CEO of 360 Degree Technosoft, a mobile app development agency USA & India. His 10+ years of experience in developing apps empowers him to provide digital solutions to various businesses. He likes to read & write about Leadership, Start-up Quests, Marketing Trends, Latest Technologies, and Mobile Applications.
