Marketing is changing all the time, mainly the SEO part due to constant Google updates, the rise of AI overviews, increase of presence of the AI technologies…
But all of the changes are bringing opportunities, and if you understand how to work in this new changed and challenging environment, you will be winning.
Here are 3 trends you should consider in your marketing strategy today.
1.) Reddit is getting more attention with each Google update
Ever since Google signed a partnership with Reddit, traffic is shifting to this platform and clever marketeers are looking at how to harvest this valuable source of traffic and potential revenue.
If you ever tried to work with Reddit, you know that to be active, you first need to build up karma on posts and comments.
Once you have enough karma, you can be more active and create subreddit for your product.
However, as even Reddit is becoming a victim of AI abuse, working with this forum is becoming nearly impossible. It is ironic that Google is training their bots on Reddit’s human content – UGC and now, even Reddit is full of AI posts and comments.
But, no matter how difficult, you should not give up on this platform for several reasons. I would like to talk about the obvious one: if you wish to appear in an AI overview, you must be visible on Reddit – mainly for brand mentions!
There are tools that can help you with placing comments in all of the important discussions, because trust me, your product is already there, there are subreddits, posts and discussions that you should be part of.
I highly recommend working with brand mentions. If you have a strong brand, just drop the branded or semi-branded name there such as Amazon, Apple, Nivea… This will increase brand popularity, brand awareness and of course, help with retention!
If you are working with a brand that is composed of very generic keywords, such as casino, online, slot, betting… you can place the URL such as online.casino, naturally, this is not a brand that can be easily recognised but it will help with a very relevant direct traffic.
2.) Short-Form Video Content Dominance
Short-form videos continue to captivate audiences, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the charge. Brands are leveraging these platforms to deliver concise, engaging content that resonates with consumers, particularly younger demographics.
Just pay attention to SERPs, it is obvious that we love videos as a result! Make sure to master the optimization for YouTube and other platforms. When it comes to YT, it is particularly important, as it is yet another Google product. You can build a proper channel where you can share many valuable insights or just go for shorts!
When publishing a video, the views in the first 24, 48 and 72 hours are crucial for the future growth of the visibility of the video and of course the whole channel. And keep in mind that just like Reddit, YT is used for training Google AI bots, so don’t miss out on this one!
YouTube comes with its own analytics, you will be able to see how popular your channel or particular videos are, how many subscribers you got, who are your subscribers and how they interact with your channel.
Naturally, you will need to find your niche and your voice, but there is a place for anything. YouTube can be a valuable resource of traffic, and if you master it, even of an additional income!
3.) Building a strong and recognisable brand
If you are starting a new business, especially in affiliation, you have two choices: get a strong brand that can be recognised or use exact match domain. Both work, both have pluses and minuses.
However, we will be talking about building a brand.
A brand is more than just a name and logo. Building a lasting and recognisable brand comes with correct messaging, being visible on the platforms where your potential clients are.
You need a good slogan, of course!
I’m sure if I say ‘Just do it’, you know I’m talking about Nike, or ‘I’m Lovin’ It’ that I might fancy some Mcdonald’s!
Once you have a good brand, you need to shout about it to the world in all kinds of media, from TV, print and radio, and of course digital, as we are talking about.
If your brand is good and strong, you need to protect it, not just legally but in the SERPs as well.
These are the top 3 trends I wanted to talk about today, but of course there are many other cool trends to check out like Generative Engine Optimization (GEO), the evolution of Influencer Marketing, VR and much more.
