In a world where it’s never been easier to create your own app, with thousands of new ones being added to the app store every week, finding success has never been harder.
Even traditional marketing methods that may have worked three or four years ago are difficult to build success from, so you need to be innovative when coming up with the marketing tricks that work for you.
Going into 2019, we have gathered some of the most effective marketing tips that have worked on new apps over the course of the last few months and may work for you if you try them out, too.
Recruit Influencers To Promote Your App
Influencer marketing has never been hotter than it is in 2019.
In fact, it’s one of the easiest ways of attracting eyes to your app, with ComboApp reporting that 33 percent of users download an app because it’s been recommended by an influencer.
It’s important that you bear in mind the fact that many influencers are approached by several brands to promote their products every week, so learning how to pitch correctly is extremely important.
The first thing to think about is the niche of the influencer and your app, to make sure they are going to attract the right eyes to your product.
You also want to make sure that their followers are active and engaging, as this will tell you that paying the influencer will benefit you as opposed to an account where there’s very little activity.
It may be useful for you to hire influencers from a number of different social media websites so that you can target as much of your audience as possible, as opposed to sticking to one social media website.
This will allow you to acquire more customers who may only frequent or treasure the opinions of an influencer on one platform.
Make Use Of App Review Sites
If you’re looking for a way to gather thousands of app downloads without blowing your budget or spending much time on marketing, then commissioning app review websites could be your way forwards.
With hundreds of options to choose from depending on the niche your app fits into, the possibilities of getting in front of the section of your ideal customers who are actively looking to download relevant apps are endless.
With most applications, you will be able to submit your app details to their website. This includes information like your description, landing page URL, funding information, and owner details.
From there, people will download your app and provide reviews based on their experience.
It’s worth bearing in mind that a negative review on an app review site can severely damage your reputation and ability to acquire customers, so testing your app for crashes and bugs before submitting it is recommended.
Don’t Underestimate Word Of Mouth Marketing
Many people assume that digitized marketing methods have voided more traditional ones, but this simply isn’t the case.
According to Google, over 50% of app awareness still comes from word of mouth marketing, a free tactic that you’d be silly to ignore!
To make full use of this, reach out to friends, family and your colleagues and ask them to promote your app on social media pages—and to their friends in face to face conversations, if they find the app useful.
For added exposure, it’s always nice to ask these people to leave unbiased reviews after they’ve downloaded and used the app to invite strangers to do the same.
Create A Website For Your App
Having a website with a landing page that provides clear information about your app for potential users is an incredibly useful marketing tactic, according to Digital Authority Partners.
This is because it provides you with plenty of opportunities to engage people in a marketing funnel through calls to action on your landing page, and various other pages. The story behind your app can be an extremely effective marketing funnel page if done correctly.
Having a website for your app is also essential if you want to rank highly in Google searches. This is especially important in marketing, as 93% of searchers don’t move past the front page, meaning your app could easily be overlooked without a website.
The reasons to have a website for your app don’t stop there, however. It can also be used to collect emails to continue sending personalized marketing to potential users before the app has launched.
By feeding interested parties regular content and sneak previews about your app before it launches, you’ll increase their interest, which will lead to higher customer acquisition rates.
Use Social Media To Market Your App
In 2019, it is safe to assume that the vast majority of people have access to at least one social media website.
This means that utilizing it to market your app can be an extremely effective way of reaching your target audience, and it doesn’t have to cost a penny!
Instead, try using eye-catching visuals that make your audience want to engage with your accounts, and use trial and error to learn what it is your target audience are regularly engaging with to hone your content in to meet their needs.
Alternatively, if you’d like to give your social media accounts or advertisements a push, using paid advertisements has never been easier.
Most social media accounts nowadays have packages you can personalize to suit your needs, and the needs of your target audience.
To conclude this article, most of the marketing tips we have provided involve shaking up traditional methods and introducing them alongside some more modern alternatives.
This doesn’t mean that, like some people may be quick to suggest, you must completely avoid older, traditional methods—as we’ve seen, word of mouth marketing is still extremely effective!
It just makes sense to include them alongside other strategies, like using social media regularly and engaging with influencers who may go on to promote your app.
So, regardless of whether you take on one or all of our tips, we wish you all the best with your marketing efforts for your app in 2019!
This article is written by Codrin Arsene, CEO @ Digital Authority Partners