You may never have heard of Lynca Meats, but chances are that if you’re a fan of ribs, bacon, pork chops or russian sausages you’ve already experienced the delicious quality of one of South Africa’s largest and most trusted pork producers.
“We’ve been working with South Africa’s top pig farmers to bring the best quality to the South African table since 1988”, said Brent Fairlie, CEO at Lynca Meats. “So, while the past is certainly central to our story, we’re also known innovators in our field as far as technology goes – and now we are proud to be staying ahead of the pack in our digital presence as well.”
With consumers taking the time to educate themselves about responsible buying, transparency is paramount when it comes to meat production.
“This refreshed online presence is all about introducing the public to LYNCA and inspiring South Africa to reimagine pork in delicious new ways. It’s also a part of our commitment to good farming practices – people want to know where their food comes from, and that it is humanely and sustainably produced” Fairlie adds.
The new Lynca Meats website is an ode to all things pork and a comprehensive introduction to the practices behind the name – providing detailed information about the care they take in every step of the production process. It’s also a repository of mouth-watering inspiration, thanks to its recipe section – packed with easy recipes that pack a punch of flavour.
It’s also where discerning shoppers will find the amazing specials running at the LYNCA FACTORY SHOP, newly opened to the public in Lynca Meats’ hometown of Meyerton, as well as the latest LYNCA company news, press releases and announcements.
“It’s not just a website, it’s a window into our world”, concludes Fairlie. “We want to engage with our customers in the ways that suit them best and provide total confidence in our product through total transparency in our business”.
Discover the new digital home of Lynca Meats at www.lyncameats.co.za (and don’t forget to use the integrated social media buttons to follow them on your favourite platforms). A world of delicious inspiration is just a few taps away!
About LYNCA MEATS
From its humble beginnings as a family-run piggery in 1988, LYNCA MEATS has evolved into a leading pork producer in South Africa, processing over 360 000 pigs annually. At LYNCA MEATS customer partnerships and relationships are at the core of their success, they go the extra mile to provide each customer with a unique, customised service and product offering to ensure optimal customer satisfaction, growth and profitability. To underpin this passion and purpose and to ensure consistent quality, LYNCA MEATS implements rigorous safety and quality practices and are accredited with the highest quality management system worldwide, FSSC22000.
Food safety is an increasingly complex undertaking and producing safe, high quality and nourishing food are fundamental to LYNCA MEATS’ very existence. All quality certifications, highlighting that LYNCA MEATS systems rate amongst the best in the world to ensure food safety and consistent quality, includes Pork360 Abattoir Registration; SANS 10330: 2007 HACCP (SABS); PAS 220 (SABS); Woolworths Proof of Audits; Food Safety Assessment Audits and Export Status Certificate (ZA14).