The popularity of Instagram does not appear to be slowing down. Billions of people around the world, including millions of them in South Africa, have taken to using the social network on a daily basis to share content with their friends and family as well as using it to keep up with famous celebrities and finding about the latest news. Instagram use continues to grow in South Africa, growing by 8.5% in 2017, though it remains behind other social networks and the rest of the world. As Instagram continues to grow all around the world, it is surely only a matter of time before the number of users in South Africa begins to increase rapidly. Currently, there are around 3.8 million Instagram accounts in South Africa so it still represents a decent amount of people out there. Furthermore, the growth trends from previous years suggest there is more to come. This will be a key incentive for those of you looking to make the step from the South African market to the world stage.
What’s so appealing about Instagram?
While Instagram is mainly used by everyday people to share moments of their lives, it has also taken on a new lease of life as numerous businesses have been made aware of the global reach promoting themselves on it can have. With Instagram having more than a billion monthly users, and half of these logging in and checking it out every day, there is a large potential market out there. Studies have also shown that Instagram users are more likely to interact with businesses on the social network than users of other social media. A significant amount of these users follow businesses on Instagram and have bought products which they originally saw on Instagram. It has also been seen that more and more people are using social media to get in touch with companies as opposed to the traditional means. In addition, more than two-thirds of Instagram users are under the age of 35, with this proving to be a crucial marketing demographic. With all this information making a strong case for using Instagram for your business, why not get involved yourself and see what Instagram can do for you?
How can Instagram help you?
Instagram can be of great help to you if you have a business and you are looking for new ways to promote your company’s products and services or its brand. With the focus on images, it is the perfect way to overcome language barriers and connect with people in different situations from your own. The global reach of the social network also means that the content that you post here can find itself being viewed in all the corners of the globe. For any business looking to expand, this is an opportunity which cannot be missed.
How does Instagram work?
Instagram is a streamlined version of other social media and has a far more basic and direct approach to posting content so that sharing your thoughts and ideas with the rest of the world takes a fraction of the time it would on other sites. On its most basic level, Instagram works by uploading photos to the social network which can then be viewed by practically anyone anywhere in the world. By adding hashtags and locations or tagging other Instagram users, you can aim your content at particular users who are looking for more specific content. Once you have content uploaded and ready to go, then Instagram users will come along and interact with your posts. This can be in the form of views; likes if they particularly appreciate it; a comment that can be left below to add some additional words of appreciation or encouragement or just to ask a question; and, if you’re really lucky, followers, those people who have taken a keen interest in your content, or what your profile is about, and decide to get regular access to your updates.
The importance of interaction
Getting likes, comments and followers is very important for budding Instagram profiles as this is a sure-fire way for your account to grow bigger and bigger. Once you get more interaction from Instagram users then your Instagram profile becomes more visible and your reach starts expanding further and further. Getting likes and comments are important as they give your posts a quick boost. However, followers are the real key to success as they will have more regular interaction with your posts and therefore will give you more frequent likes and comments, as opposed to one-time visitors who happened to see your post on the off-chance. By getting more followers on board, you are certain to take your profile to another level and get even more of them as once you get the ball rolling, it continues to grow and grow.
How to get more Instagram interaction
This is the answer that everyone wants to know. The fact is that it is not a straightforward answer. There are many ways to get more interaction but some may work for you better than others. Using hashtags and locations for your posts are a certain way to get more attention as your post will appear when people use these terms in their searches. Another way which is gaining popularity is paying for these features to give yourself a head start. If you want, you can buy Instagram likes and add them to posts that you want to get more attention or you can pay for real Instagram users to be your followers and count on their interaction to boost your popularity. There are plenty of websites which offer these services and they can be extremely helpful, especially if you are just starting out.