You are all excited about your business. You have a million dollar business idea which can put you on the list of wealthiest persons of the world.
They say that ‘those who cannot dream, won’t try to achieve that dream.’ Yes. To dream big dreams is a necessary part of life. Nothing good starts without a thought.
However, most of the time, people who failed massively blamed others for not achieving their dream. This doesn’t seem right on a couple of levels. Firstly, no one can think about your thoughts. If it is your dream, you must take the incentive to initiate the process to achieve that dream.
Every startup faces some difficult times. Whether it is dealing with people, making a strategy, or even marketing their product. An easy way is to hire a professional digital marketing agency in Australia to take care of all the big issues. However, for people who are willing to grow on their own, they must utilize the power of SEO to rank their brand on Google search pages.
Google keeps updating its algorithm, to keep-up with the algorithm; it is necessary to stay up-to-date with the present-day technologies which are there in the market.
One of these strategies is the blog. When brands start writing blogs, people start taking them as authority over other brands. A blog that educates people serves as a primary source of inspiration for people.
Whenever something valuable is shared, people did not read it; they engage with it. They great an excellent blog as their friend. Moreover, most importantly when people find something interesting on the web, they share it with their friends.
Everyone can write, but not everyone can make the same impact on people.
Blogging is something which can be mastered. The more you write, the more you know what your target audience wants to read, and you can make the necessary changes in the blog and present it that way.
Here are some of the tips that your friend told you to keep in mind while you draft your first blog post.
- Think before you write
Before you even put your keys on the keyboard think why you want to start the blog in the first place. If you aim to educate your readers on how to do the SEO, you first need to be aware of the basics of SEO.
- Figure out the structure of your blog post
It would help if you thought before you start with your blog post what do you want in your blog post. It would help if you made it clear what do you want to cover. When you’re done with the structure, it is the time to lay down the foundation of your blog post.
- Use short paragraphs
No need to create long paragraphs. The modern reader is aware of what is going on in the market. For instance, when creating a blog post for Marketing tips, you need to complete each idea in a two-line sentence. If you go further than this, it will drive the attention of the user away.
- Use catchy headlines
In a survey, it was concluded that 83% of the people don’t even bother to click on the blog if the title is not engaging enough. Other than the title, it would be best if you used catchy headlines. It would help if you planned each headline. What does it represent? How will it affect the user and what value will it add to the visitor?
- Optimize the length of the article
No need to create long blog posts that don’t add any value to the client. You need to keep the content optimized. No need to add and extend the blog post just for the sake of putting words on paper. If what you’re trying to deliver makes it to the blog, you need to do write what is important.
- Do internal linking
Internal linking will not only help in your SEO; it will also help the users connect with more of your pages. It will help users know what more you are about to offer them. Link the relevant pages, a blog post that relates to the topic that you’re discussing. You need to ensure that the content you are delivering is high quality and it gives value to the reader. No need to provide content that does link to your blog post. This will drive your user away, and they will not return to your blog for more content
To wrap it all up
It would help if you made your content user-friendly, without eating time for your visitors. You need content that adds value without taking much of their time. What is the point of writing content that doesn’t add any value but takes out all the time and even than the Google search pages don’t list your blog because the content you’re offering is not adding any good value?
These are just part of the things that you can use to make sure that your content is user-friendly. You can try out your things that can benefit your visitors. While writing content for the client, you need to make sure that the content is relevant to your audience. Otherwise, what is the point of writing the content in the first place?