There is no better combination than a pizza and coke, but one thing that levels up to this world’s best duo is the combination of restaurants and digital signages.
Surprised?
Probably yes, but believe me, displaying signage content on the screens will outreach the customer footfall at your restaurant. It is no less than the excellent taste of perfectly brewed coffee.
In the quest for customer attraction and satisfaction, many big restaurants and food courts have started displaying signage content on the big screens at their places. If you are one of these restaurants then you are on the right track, but if not then this blog is a must-read for you.
We have mentioned the 5 most amazing content ideas to display on the digital signage screens at your restaurant.
1. Digital Menu Boards
Let’s understand it this way, you have been queueing for hours to get over your hunger. And the worst part is that you can only order when you get your table. Isn’t it quite a bad moment to manage your hunger?
So why not provide your visitors with a digital menu displayed on the screen near the waiting area?
The mouth-watering images of the food will help you choose your order so that when it’s time to get a place you can just grab the dish.
Simply speaking, with digital menu boards, restaurants can display the food that is available for the customers along with the prices.
Also, they can display the combo offer that they serve to let the customers know about the deal of the day.
The most common example is McDonald’s, where you can see the digital menu boards above the order counter. This makes it easy for the customers to choose their order without even standing in the queue.
2. Social Media Wall
There is no better way to attract customers than by displaying engaging and creative content. Let’s not forget the fact that there exists no competition to Social Media when it comes to capturing customer’s attention.
Many food brands such as SmashBurger and the Boba Republic have been displaying social wall on Digital Signage. With this, they showcase their social media presence, including the user-generated content to display the interactive content to the customers.
Also, restaurants can ask their customers to share their experience with the food on social media using the restaurant-specific hashtag, which can then be displayed on the social media wall for a digital signage screen.
3. Customer Testimonials
Who can advocate for your taste more than your own genuine customers?
Well, no one, not even your own paid marketers and branded content. In the present time, when even a small pen is advertised using amazing filters and designs, there is no room for branded content to promote your quality food and taste.
Therefore, restaurants and food courts should display their customer testimonials on the signage screen to add credibility to the quality of food they are providing along with the taste that has the power to conquer your tongue.
These customer testimonials act as word-of-mouth marketing for your restaurant and help you build trusted relationships with your customers. This will therefore enhance customer loyalty for your food quality and will improve your revenue to a great extent.
4. Quizzes And riddles
Have you ever thought of the idea to engage your customers while their food is being prepared?
I am sure you must have, but this idea will supersede all the ideas that might have crossed your mind.
To avoid getting multiple questions regarding food preparation time, the best way is to engage your customers in the quizzes and riddles.
How? Simple, you can display different puzzles on the signage screen. This involves the interest of the customers who are waiting for their food to arrive at their table.
This idea will hold the hunger impulse of the customers and will make them wait for the food without any chaos.
5. Flavors Of The Day
While the customers are having their main-course meal, you can trigger their emotions and desires to taste sweet before leaving.
The mouth-watering cakes, donuts, ice creams, cheesecakes, along with all the desserts and delicacies that you probably serve can stop their hearts then and there and provoke them to make an order.
You can display the flavors of the day on the digital signage screen along with the offer that aligns with the dish. It will help your customers to set on the final dish they will finish their meal with.
Final Words
Now that you have creative ideas to engage your customers with the digital signage content display at your restaurant, it’s time to try your hands on a few of them and uplift your market image and sales to the next level.
