The 11th annual New Gen Awards were held at the Hilton Hotel in Sandton last week and 8909 walked away with five gold awards. The New Gen Awards are the largest independent social and digital media awards on the South African calendar, and recognise both the leading corporates and agencies that produce outstanding and innovative campaigns to promote themselves and their brands in ground-breaking ways.
8909 walked away with the following accolades:
- Best Low Budget Campaign – for Paramount ‘The Monetisation Project’ (Gold)
- Best Revenue Generating Marketing Campaign or Event (Sponsored by Wunderman Thompson South Africa) – for Paramount ‘The Monetisation Project’ (Gold)
- Most Innovative Use of Social & Digital Media – for Paramount ‘The Monetisation Project’ (Gold)
- Excellence in Content Marketing – for Paramount ‘The Monetisation Project’ (Gold)
- Best Use of Social Media to Research and Evaluate – for Paramount ‘The Monetisation Project’ (Gold)
Ciaran Mckivergan, founder and Managing Director of 8909, is thrilled with the wins. “Once again our team and our clients have shown us the true meaning of partnership. Our winning campaigns, while not only ground-breaking and first-to-market, clearly show what happens when agency, client and data all come together to create something truly amazing,” Mckivergan says.
Founded in 2015 by Mckivergan, 8909 is a digital agency that believes that human behavioural psychology and meaningful digital data should be the starting point for any effective marketing campaign, and data should be used as a continual benchmark to evaluate ongoing success. The agency’s unique approach to Quantified Creativity, and the value and return that this approach brings to clients, is what sets them apart from other agencies. With a focus on leveraging data to uncover essential local African insights and creating locally relevant, needle-shifting creative that speaks to a global audience, 8909 has clients across Africa, the Middle East, the UK and the US.
