8909 appoints Nigel Matthews as Executive Creative Director

Digital agency 8909
Digital agency 8909

Digital agency 8909 has appointed Nigel Matthews as Executive Creative Director. Matthews’ role will entail delivering impactful creative work based off of data and insights, creating an environment where creativity can thrive, and mentoring the next generation of creatives at 8909.

Matthews is a graduate from the Red & Yellow Creative Business School and has extensive experience (and awards) under his belt, having worked with a multitude of agencies and brands over a career spanning 17 years. He has followed the journey of 8909 for quite some time and has previously worked with Ciaran Mckivergan, founder and MD of 8909, and is looking forward to the journey ahead with the agency.

“For as long as I’ve known 8909, I’ve been impressed by their growth, their approach and utilisation of data, as well as the great work they have produced over the last few years. I’m really excited to contribute toward solving clients’ business problems through ground-breaking creative work with an incredible team, and know that this is only the beginning of more great things to come,” says Matthews.

Nigel Matthews
Nigel Matthews

Mckivergan is equally thrilled to have someone of Matthews’ calibre leading the creative team at 8909.  “As a globally awarded creative and Loeries judge, Nigel has an unwavering eye for creative excellence and results-driven work, and is passionate about the journey in getting to said creative excellence. Not only is he a force to be reckoned with in the creative space, but he is an exceptional leader who leads from the front and finds fulfilment in seeing creatives in his team grow,” Mckivergan adds.

Founded in 2015 by Mckivergan, 8909 is a digital agency that believes human behavioural psychology and meaningful digital data should be the starting point for any effective marketing campaign, and data should be used as a continual benchmark to evaluate ongoing success. The agency’s unique approach to Quantified Creativity, and the value and return that this approach brings to clients, is what sets them apart from other agencies. The agency, which covers all aspects of the digital marketing ecosystem (including, but not limited to: research, strategy, creative, media buying and influencer and community management), has clients in Africa, the Middle East, the UK and the US, and most recently welcomed Paramount (Comedy Central, BET, Nickelodeon, MTV) and PPS into their portfolio alongside their other clients such as Haleon (Med-Lemon, Aquafresh, Grandpa), Flora, Eskort and many more.