Do you remember that thrilling feeling when your Shopify store went live for the first time? You shared it on your social channels and encouraged your friends to visit. You were excited and ready to take on the challenge of running an online store.
And like clockwork, as your excitement faded, you noticed a dip in your store’s growth as well. Sales not coming in at the rate you expected, and traffic not growing as well as you’d hoped. Plus now you’re also having to deal with things you didn’t think existed (weird customer service problems, setting store policies, search engine optimization, ad optimization, etc.)
This is normal, every store owner goes through these problems.
The good news is you can take steps to improve, even accelerate your store growth and make the process as exciting as it was when you launched the store. In this article, I’m going to show you 6 great Shopify apps that can boost your store’s growth.
1. Bold Product Options
Shopify Store Rating: 4.7
Versions: Free, Paid
In this era of super-selective consumers, you’ll do well by offering them options and variety.
That’s exactly what bold Product Options lets you do. This app lets you add unlimited customization to your products with the option to edit selections based on what custom fields are selected.
For example, a customer would only see options to select custom jacket engraving if they’ve checked the option for custom engraving. This improves your UI and makes it easy for a customer to make their product selections.
Besides custom fields and conditional logic, you can customize prices, show cross-selling recommendations and let customers edit products in their carts.
All these options let the buyer feel like they’re in control and helps you build a satisfied customer base.
2. Oberlo
Shopify Store Rating: 4.7
Versions: Free, Paid
Oberlo is a must-have app if you’re:
a) new to e-commerce
b) have a dropshipping store
Oberlo is a dropshipping app which allows you to find popular products to sell online, automatically list them on your Shopify store, and start selling with just a few clicks.
How it basically works is, you choose products to sell from Oberlo’s listings. You display them on your store and once somebody places an order, the supplier of the product will be responsible for shipping it. Oberlo event automated the ordering process for you.
You never see the physical product yourself and don’t have to deal with inventory management hassles: it’s a great way to get started with an online store and get a feel for what products sell well.
Some handy features Oberlo includes are:
- Order tracking (monitor order location)
- Sales dashboard (track orders)
- Customer support (for you)
- Inventory and price auto-updates (relieves you of manually checking availability)
3. MailMunch
Shopify Store Rating: 4.7
Versions: Free, Paid
Do you know what long-term success of your store depends on?
It relies heavily on building a quality email list that you can frequently reach out to, inform on new products, create cross-selling opportunities, and offer discounts. It costs less than advertising and gives you better engagement as well.
MailMunch is one such tool that automates the email collection process for you. You install MailMunch on your store, create pop-ups and opt-in forms using their drag and drop builder, deploy them on your website and collect email leads.
Besides creating opt-in forms, you can also use MailMunch to build landing pages, send emails to your lists, send autoresponders and review performance through their analytics dashboard.
4. Conversific
Shopify Store Rating: 5.0
Versions: Free, 3 paid options
If you’re really serious about growing and scaling your store, you have to pay attention to data. Data holds the key to unlocking your store’s full potential.
Conversific is a data specific app that gathers and processes information for industry-wide and store-specific use. You can access:
- marketing and conversion insights
- competitor benchmarking reports
- product insights
- future forecasts
- weekly and monthly reports
- order analytics
Conversific takes care of the most complicated task when it comes to being a store owner: analyzing lots of data. All this information gives you a 360-degree view of your store, with information that you can use to guide your decision making.
The real value in using Conversific lies in its ability to handle complex number crunching and present insights in an easy-to-digest manner.
5. SEO Manager
Shopify Store Rating: 4.8
Versions: Trial, Paid
Ranking top in Google is probably the best thing you can do for your store. Its free traffic!
By showing up in the top results for any given keyword, not only do you get traffic, but you’re also seen as an authority for that keyword. So if people type in ‘hand-knit socks’, and they see your store on top, they’re going to trust your store, and it will make purchasing from your store that much more likely.
SEO Manager is a Shopify app that makes it easy for you to understand and implement SEO measures that will help your store rank better in search engines.
It helps you with basic things like alt tags, titles, meta descriptions and SEO scans, to complex things like error logging and structured data management.
The app offers a step-by-step guide for first time users besides giving access to a lot of helpful information.
6. Sales Notification
Shopify Store Rating: 5.0
Versions: Free, Paid
Offering social proof to your store visitors is a super-effective way of building trust, and creating a sense of urgency. In fact, 88% of customers refer to social proof when deciding to buy a product.
Sales Notification is an app that boosts your credibility by displaying ‘recently purchased’ notifications to store visitors. It helps people feel comfortable at your store, by showing them other people are also making purchases.
You can customize notifications by type, date and even add time delays, all to make the notifications more interactive.
The best part is you can track conversions to see how many people actually clicked on the notifications and how many bought a product after seeing other people buy it.
These are our top selections for Shopify apps that can help you grow your store. Tell us if you’ve used any of these apps, or other apps that are killers in growing Shopify stores. We’d love to hear from you in the comments.
Author Bio:
Rukham Khan is the Content Lead for MailMunch, an email list growth tool. He writes for entrepreneurs and marketers.
