If you have an online business or a website for a physical store, you must have tried using Google to your advantage. You’ve probably tried utilizing certain techniques and strategies like SEO and PPC to strengthen your presence online.
But did you know that you can bring out the true potential of SEO and PPC by combining the two? You can make the most of these strategies if you both use them simultaneously to increase traffic on your website, and ultimately, drive conversions.
If you’re still doubtful of the idea, below are only some of the benefits that your business will receive if you allow both SEO and PPC work to your advantage. These are according to successful marketing agencies which offer PPC Services:
1. Improved SERP Rankings
Online presence doesn’t always mean ranking first in Google. Keep in mind that taking a significant chunk of real estate in Google pages can also help your business.
You are increasing the chances of getting users to visit your site if your business both ranks relatively high and publishes a separate Google Ad. This means that you are increasing your visibility while also making your company look like an authority in your business space.
2. Faster Results on Keywords
By simply using SEO, you won’t be able to know right away whether the keywords that you used worked efficiently for you. But if you combine SEO with PPC, you will be able to see whether you need to adjust your keywords or not. That’s because PPC can give you an almost real-time view of the performances of every keyword you’re utilizing.
You can also use the results that PPC can give to shake things up a bit in your SEO strategy.
3. More Data About Your Customers
Using both SEO and PPC will help you identify the online behaviour of your customers. The data you’ve gathered from the PPC ads can be used to see whether there are details that slipped your attention. Once you’ve identified those details about your customers, now you can create content that is more tailored fit to your target audience.
4. Increased Brand Awareness
Believe it or not, using PPC and SEO will certainly spread the word out about your business. The best thing about PPC ads is that you can decide which page of your website can be used as a landing page whenever users click on your ads. So if we were you, use the pages that are specifically designed for conversion.
5. Remarketing Strategy Perks
SEO will certainly drive traffic on your website. Although, you might be frustrated because you don’t see any conversions. That only means that your target audience stays on your website to learn about your stuff, but they simply don’t buy.
There are several factors why they haven’t purchased anything yet. It could be lack of money, or they’re waiting on promos, etc. But fret not! Because it doesn’t mean that your SEO strategy is an utter failure. It only means that it’s about time that you throw PPC ads into the mix.
What Google will do to help you is that once your target audience clicks on your PPC ads, it will reappear on Google’s other platforms like YouTube and others, where the users spend their time.
This way, they’ll be reminded of the product that they were interested in at first but didn’t end up buying. It’s a great remarketing strategy because now, you’ll be the top of mind brand since the consumer has seen you multiple times across all platforms.
