Utilizing landing pages is a great way to help build your online business.
After all, they are one of the best ways when it comes to making more sales and increasing your conversions.
With all of the landing pages being created today, it comes along with many landing page mistakes.
Mistakes that you should avoid at all costs.
Here is the first fatal landing page mistake that is very easy to correct.
1) Your Landing Page Isn’t Mobile Optimized
This might as well be like nails on a chalkboard to your audience.
If your landing page is difficult to even navigate, then you can expect your bounce rate to be through the roof.
What this means is that you’re most likely not going to keep many visitors on your page, and at the worst, you probably won’t make many sales.
The good news is that landing page companies realize this and make their pages mobile-optimized by default.
However, there’s always someone who still thinks that it’s okay to use their HTML landing page from the dinosaur age.
Think twice about doing that, as choosing to cut costs on your landing page builder can potentially hold you back from making many more sales.
Plus, when you consider the cost of a landing page builder, they will eventually pay for themselves and beyond.
2) Your Landing Page Is Distracting
There’s a big difference when it comes to websites vs landing pages.
- Websites tend to have many options available on the pages.
- Landing pages tend to have just one option available.
That option might include entering an email, signing up for a webinar, requesting information, or simply making a sale.
Whenever you start creating a landing page, you want to have just ONE goal in mind.
Ask yourself, what is the main goal of this landing page?
- If it’s just to make a sale? Only do that.
- If it’s only for getting an email address? Only do that.
Confused minds rarely say yes when there are too many options to pick from, so focus only on one action for your visitors to accomplish.
3) Trying To Do It All Yourself
Landing pages aren’t too difficult to create, but sometimes there can be a learning curve when first get started.
This is where I recommend that you utilize landing page templates.
The good news, once again, is that the majority of good landing page builders come with free templates that you can utilize to dazzle your targeted audience.
Examples of two landing page builders that come along with many templates are both ClickFunnels and Unbounce and the starting investment is around $97 monthly.
Have you ever seen a landing page where the colors were mismatching and it was just an eye-sore to look at?
You never get a second chance to make a first impression, so don’t be afraid of leveraging proven-to-convert templates and then making minor changes to them.
This can not only allow you to get higher conversions but also speed up the process of creating your landing pages.
4) Not Knowing What Your Audience Wants
Unfortunately, the landing page isn’t the one who will take responsibility for this as this comes down to knowing every single little detail when it comes to your audience.
- What are their fears?
- What do they want the most?
- What keeps them awake at night staring at the ceiling?
- What have they tried many times but keep failing?
This is just the bare minimum that you need to know when it comes to your audience.
You see, the biggest reason why landing pages don’t convert is that the audience isn’t crazy about the offer in the first place.
The more experience that you get as an online marketer, the quicker you’ll be able to notice if an offer on a landing page will convert or just flat out be a flop.
If you don’t have enough experience yet, you can always look and see what else is converting in the marketplace, because if something is selling really well, then it tells you that the hook, idea, or message converts very well.
That will give you a much better starting point for when it comes to creating landing pages that help make the sale.
Onto the last landing page mistake.
5) Not Using A CTA
In one of the previous mistakes, we talked about focusing on one goal, and one goal only.
Regardless of what that goal is, you want to make sure that you utilize a solid CTA (which is short for a call to action).
You have to keep in mind that not everyone is as experienced as you and me when it comes to the wonderful world of online marketing, so there are going to be times when your visitor asks “What do I do next?”
If they can’t answer that question, then the chances are higher that you will miss out on yet another conversion.
Hard-hitting calls to action can include.
- Apply to be coached right here.
- Add to cart.
- Click here to continue.
- Click here to add this offer to your order.
- Enter your best email address below.
- Send us an email and we will look over your application.
Not only should you use a call to action, but you should use quite a few of them on your landing pages.
This will allow you to diversify your calls to action as well, as you never know how your visitors will respond until you test it out.
So those are the five silly mistakes when it comes to landing pages.
Be sure that you keep these in mind when it comes to building and creating your landing pages, and your conversions are bound to be improved.
