WhatsApp has received approval to roll out its payments service in India starting with 20 million users, the country’s flagship payments processor said on Thursday, giving the Facebook-owned app an entry into a crowded digital payments space.
WhatsApp, which has over 400 million users in India, its biggest market, will compete with Alphabet Inc’s Google Pay, Softbank- and Alibaba-backed Paytm and Walmart’s PhonePe.
The Menlo Park, California-based firm had for long been trying to comply with Indian regulations, including data storage norms that require all payments-related data to be stored locally.
“WhatsApp can expand its Unified Payments Interface (UPI) user base in a graded manner starting with a maximum registered user base of 20 million,” the National Payments Corporation of India (NPCI) said in a statement.
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