OYO plays hyperlocal strategy with appointment of new Country Head for Indonesia

Lim’s appointment will replace the position of Rishabh Gupta, who is moving to another strategic position in the company’s global operation.

In a press statement, Dr Mandar Vaidya, CEO, Southeast Asia & Middle East at OYO Hotels and Homes, said that Lim’s appointment is part of the company’s hyperlocal strategy in its global operations.

“Alfian has all the characters of an OYOpreneur with his focus in problem-solving, vast knowledge and experience, emphasis on innovation and customer-first approach –it solidified why he is the right person for the role. His appointment also strengthens our commitment to our hotel-partners and customers of building OYO as a preferred hospitality brand,” he said.