iKala, an Artificial Intelligence (AI)-driven digital transformation and data-driven marketing solutions company headquartered in Taiwan, has received US$17 million in a Series B funding, led by Taipei-based Wistron Digital Technology Holding Company.
Previous investors Hotung Investment Holdings and Pacific Venture Partners are also joined the round.
This round takes the company’s total funding raised to date to US$30.3 million.
The proceeds from the round will be used to expand into new markets, including Indonesia and Malaysia, while strengthening iKala’s position in its existing markets — Singapore, Thailand, Taiwan, Hong Kong, the Philippines, Vietnam and Japan.
“We’ve been on a strong growth trajectory over the last couple of years, expanding into new markets and developing cutting-edge technology that has put us in a leading position in the region’s digital transformation and commerce space. With this funding, we look forward to exploring new opportunities in AI commerce beyond our existing markets,” said Sega Cheng, Co-founder and CEO of iKala.
iKala’s mission is to “enable AI competencies” of its enterprise customers to increase their customer acquisition capability and customer lifetime value, by providing AI-driven digital transformation and data-driven marketing solutions.
More than 400 enterprise customers across 12 industries, along with 15,000-plus advertisers, have used iKala’s technology, it said in a statement.
In June this year, the company also started a new division, called iKala Commerce. It consolidates AI-powered influencer database KOL Radar and AI social commerce solution Shoplus to provide an integrated solution and holistic customer data insights for the region’s social commerce players.
Wistron Digital is a wholly-owned subsidiary of Wistron Corporation, which invests in digital technology and software application firms.
The strategic investment in iKala marks Wistron Digital’s, which also focuses on Big Data analytics, entry into Southeast Asia.
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