Shopee has set a new record on this year’s 11/11 shopping festival with 200 million items sold, the firm announced on Thursday. It is a significant increase from last year’s big sale where it reached 70 million products in 24 hours.
On Wednesday, first-time sellers saw a tenfold increase in orders compared to an average day. The platform also witnessed meaningful engagement as over 20 million hours of livestreams were watched on Shopee Live, while in-app games were played more than 2.5 billion times in Southeast Asia and Taiwan since it launched 11.11 Big Sale three weeks ago.
In Indonesia, Shopee uncovered new trends such as a surge in demand for personal care and household needs. The firm noted that 4 million facial care products and 1.8 million storage containers were sold during the event. Mobiles and tablets have been the best-selling category, with Xiaomi emerging as the top brand.
In parallel, Shopee also held a “11/11 Big Charity campaign.” It streamed a charity concert on Shopee Live that was watched 1.2 million times. All proceeds will go to local beneficiaries.
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