Singapore-based mobile games publisher Potato Play has raised $1.75 million seed funding led by global venture capital firm BEENEXT, according to a statement. Returning investors Atlas Ventures and Play Ventures, who invested $500,000 in pre-seed money in the company in January, also participated in the round.
Potato Play aims to use the funds to scale its sourcing and marketing operations, and invest in its technology assets. The company has brought over 20 games to market including titles like Merge Quest, Crossing Gaps, and Pocket Racing. Its mobile games have been downloaded over 10 million times, the company claims.
“The hypercasual trend has peaked. Hybrid casual games that combine the simple mechanics of hypercasuals with the deeper monetisation and long-term retention of hardcore games are the next big wave,” said Potato Play’s CEO Vincent Low.
“Asian game developers with decades of experience in hardcore games and the ability to execute and iterate quickly on trends are an ideal fit to innovate in the hybrid-casual space. We use proven metrics and markers to identify high potential games early on and offer win-win deals to developers to publish and scale them,” he added.
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