Soul Vision Creations, which operates a 3D and augmented reality (AR) platform Avataar.me, has raised $7 million from Sequoia Capital India as part of its Series A round.
The company provides brands with life-size and hyper-realistic 3DXR/AR experiences to drive customer engagement for digital and digitally influenced commerce. It has 10 US patents for its plug and play platform and works with over 20 brands in the sectors of e-commerce companies, consumer electronics, auto OEMs and FMCG majors across India and Southeast Asia.
The Bengaluru headquartered claims its business has grown three-times over the last seven months due to the Covid-19 pandemic. It has also signed a global AR partnership with Instagram and Facebook to collaborate on AR/VR integrations.
For the year 2021, the company is targeting expansion to the UK, Germany and Japan. It also plans to use the fresh capital to fund research and development for its product.
Avataar was founded in 2014 by former investment bankers at Deutsche Bank Sravanth Aluru and Gaurav Baid and former partner at Kalaari Capital, Prashanth Aluru who has moved on to the role of director for strategy and operations at Facebook. Former director and country head at KKR Capstone, Mayank Tiwari joined as co-founder and chief business officer in 2019.
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