Saudi’s Salla Raises $8.5 Million Series A to Help People Build And Run Online Stores

Saudi’s Salla Raises .5 Million Series A to Help People Build And Run Online Stores

Makkah-based ecommerce enablement platform Salla has raised $8.5 million in a Series A round led by STV with the participation of existing investors Vision Ventures and Raed Ventures, it announced in a statement to MENAbytes today. It had raised an undisclosed amount of funding from Vision Ventures and Raed Ventures in a seed round in 2018.

Founded in 2016 by Nawaf Hariri and Salman Butt, Salla’s Shopify-like platform enables users to easily set up their web and mobile-based online stores in Arabic. It is one of the first ecommerce enablement platforms to have come out of Saudi and has helped over 10,000 merchants process 8 million orders with a GMV of $533 million to date.

Salla claims that the GMV of orders it has processed is the highest in the region (in this category) and makes it the leading and fastest-growing ecommerce enablement platform of the Middle East & North Africa.

The SaaS startup uses a freemium model to offer its platform to merchants with its paid tiers starting from SAR 99 ($26). It doesn’t take a cut from the sales of the stores of both free and paid users. The paid tiers include come with an advanced set of features including the option to set up Android and iOS apps for the stores. They also offer integrations with a wider range of delivery and payment services.

The merchants can use Salla’s Arabic only platform to set up their online stores. It also offers a mobile app that the store owners can use to maintain their inventory and keep an eye on the progress of the store by accessing different reports.

Salla’s biggest advantage (apart from its Arabic interface) over something like Shopify is the local integrations it offers for the merchants. The integrations make it easier for the store owners to focus on their business with everything else taken care of by the platform. It plans to use the latest investment to further develop its product and expand its presence in Saudi and across the Middle East & North Africa.

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