BIC Announces Their Earnings Report

BIC, a leading global brand renowned for its high-quality stationery, lighters, and shavers, is pleased to announce its latest earnings report for the fourth quarter of the year 2023.

The report showcases BIC’s continued commitment to growth and financial resilience despite ongoing market challenges. Key highlights from the earnings report include:

  • Net sales grew by double digits in the Middle East and Africa, fuelled by both volume and price. Several key regions, such as West Africa and South Africa, contributed to growth, driven by a strong Back to School sell-in.
  • Net sale performance was driven by distribution expansion across the regions in Middle East and Africa, notably Morrocco, Egypt and South Africa.

To access the full earnings report and delve into comprehensive insights, please click here.

Interviews are available with Marc D’Oliveira, BIC General Manager of Southern and East Africa to discuss this further.



A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC ® Kids, BIC  FlexTM, BodyMarkTM by BIC ®, Cello®, Djeep ®, Lucky ® Stationery, Rocketbook ®, Soleil®, Tipp-Ex®, Us.TM, Wite-Out®, Inkbox TM  and more. In 2021, BIC Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit or follow us on LinkedIn, Instagram, Twitter, or YouTube.