Lahore-based natural beauty brand Conatural has raised $825,000 in a pre-Series A round, it told MENAbytes earlier this week. The investment came from Pakistan-focused VC Karavan and different angel investors including Weihan Liew, Adeel Ahmad, Fahad Qureshi, Mikaeel Habib, and Zaki Sumar.
Founded in 2014 by sisters; Myra Qureshi and Rema Taseer, Conatural develops, manufactures and sells natural and organic skin and haircare products through different channels including its own website and offline stores.
Most of its sales, however, come from its retail partners, Conatural’s co-founder and CEO Myra Queshi told MENAbytes. Conatural currently has over 50 SKUs – ranging from face washes and anti-aging creams to hair oils and shampoos, with its products being sold at some of the leading hypermarkets and pharmacy chains of the country which is a big feat considering that its a homegrown company and brand that had started just six years ago. Its products have also received endorsements from many leading TV celebrities and social media influencers of the country who apparently regularly use them.
The second-biggest sales channel for Conatural has been its website which the startup said has been witnessing decent growth since the start of pandemic.
The Pakistani startup in addition to developing and selling its own products has also worked with different companies and brands to provide them with private-label services and co-branded products. It has developed over 120 SKUs for its own brand and other brands to date – all of which it said use natural and organic formulas – and have been designed to focus on dermatological results and credentials.
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