Lightspeed India Leads $4.2 Mn in India’s Content Marketplace Pepper

Lightspeed India Leads .2 Mn in India’s Content Marketplace Pepper

Content creation services platform Pepper Content has secured $4.2 million (about Rs 30 crore) in a Series A funding round led by venture capital firm Lightspeed India.

A host of angel investors including Beerud Sheth, founder, Upwork; Balaji Srinivasan, Coinbase CTO, ex-GP at a16z; Gaurav Munjal, founder, Unacademy; Aakrit Vaish, founder, Haptik; Miten Sampat, ex-CSO, Times Internet; Akhil Paul, Caparo Group; Utsav Somani of iSeed and AngelList and Dilip Khandelwal, ex-MD, SAP Labs India participated in this round.

The Mumbai-based startup will use the fresh capital to enter into newer content categories such as video and audio besides expanding into new geographies like Southeast Asia, according to a statement.

Founded in November 2017 by BITS Pilani alumni Anirudh Singla and Rishabh Shekhar, Pepper is an online content marketplace. It on-boards freelance content writers, graphic designers, language specialists and editors on its platform to deliver different forms of contents including articles, blogs, research articles, case studies, marketing collaterals, website content, and product descriptions. According to the company, its curated creators have created more than 100,000 content pieces through the platform, earning $400,000 in creator fees in the first two years.

Pepper claims to have a client base of over 400 firms including commerce platforms such as Amazon and Swiggy; financial services and insurance companies such as Max Bupa, PayTM, and Edelweiss; healthcare providers such as Apollo Hospitals; software companies such as Adobe and Cerner.

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