Uber launched in Ivory Coast’s commercial capital Abidjan on Thursday, part of its expansion into African markets with low levels of car ownership and limited mass transport.
The ride-hailing firm is facing competition from Estonia-based Bolt, which takes a smaller cut from drivers and plans to double its service in South Africa.
Although Uber, which is also facing regulatory clampdowns elsewhere, operates in 16 cities in sub-Saharan Africa, mostly in South Africa and east Africa, its presence has so far been limited in west Africa, aside from Nigeria and Ghana.
Abidjan, a commercial hub of nearly 5 million people, was a “perfect fit”, Uber said in a statement, adding that more than 50,000 people had tried to use its app there in the past year.
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