InnoVen Capital, Asia’s venture debt and specialty lending firm, recently invested Rs 25 crore in consumer electronics startup boAt.
Started in 2016, BoAt Lifestyle’s portfolio includes headphones, earphones, speakers, travel chargers and premium cables. Last month, the lifestyle brand forayed into the wearable segment with the launch of its smart band.
The company claims to have created a community of over two million ‘boAtheads’ (consumers) and sells between 14,000-15,000 units a day. It holds around 20 percent market share in the earwear segment as per the data released by IT market research and advisory firm International Data Corporation (IDC).
As per a PTI report, BoAt Lifestyle registered gross revenue of over Rs 500 crore in FY20 and aims to double the topline by FY24.
“We had a target of Rs 500 crore revenue in FY22. We have already crossed that; we had an outstanding year in FY20. We have grown 2.5X from the previous year…since inception, our financial performance has been strong and we have been EBITDA positive,” BoAt Co-founder Aman Gupta told PTI.
The company “has a sustainable approach to growth, is not burning money like many startups and FY24 is where we should do Rs 1,000 crore revenue”.
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