Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months – Strategy Analytics

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Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months - Strategy Analytics
Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months - Strategy Analytics

The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report, 2019 Smart Speaker User Survey – China Results, found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on, suggesting that smart speakers overall should reach at least another 85% of the population. The study is based on a survey of 1044 users of smart speakers carried out in July and August 2019.

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