Asumsi.co, a digital media startup based in Indonesia, has raised an undisclosed amount in seed funding from East Ventures.
“This investment will enable us to develop a technology infrastructure that will give us leverage while preserving the quality and cutting-edge approach that we’re known for,” said Pangeran Siahaan, CEO of Asumsi.co.
“We will use the investment, among others, to hire more engineers and build tech infrastructure. With those additions, Asumsi will be one step closer in creating a news platform that is supported by advanced monitoring and analytical systems to help us better understand our existing audience and reach new ones,” he added.
Asumsi was founded in 2015 by Siahaan, who has previously worked as a journalist and TV presenter.
Asumsi.co aims to “build a sustainable media ecosystem” by integrating tech into high-quality media content. It mainly focuses on politics, current affairs and pop culture. Most of its viewers are young.
The firm claims to have 10 million viewers per month on various social media platforms, including YouTube (3.2 million view rate).
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